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Orange Perfume

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $52K a year here, so Orange Perfume is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$52K/yr94K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
46%top-5 click share · 30 brands · 178 sellers

Flapen Score

Orange Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Orange Perfume is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Perfume 94K times last year and spent an estimated $52K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
3.0%
Market size, estimated
$52Ka year
Peak month
May2.7× the quietest month
Top search term
orange perfume30K searches a year

02 · Price

A sale here is worth $18.58.

Listings sell for $18.58 on average, from $5.00 to $53.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.58 that is $0 to $2K a year per listing.

Average price
$18.58inside the $15 to $100 sweet spot
Price range
$5.00–$53.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #328 within Women's. It carries 3,779 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
2.9%
Average rank
#328in Women's
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
3,779per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Orange Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

178

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

46%

Top 20: 81%

Open market

45%

  • Pacifica23%
  • Nautica9%
  • Azulfra8%
  • MegustaMe6%
  • Dossier5%
  • Solinotes Paris4%

Demand

Orange Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Orange Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange perfume30K/yr
  • citrus body spray21K/yr
  • orange body spray7K/yr
  • tangerine perfume5K/yr
  • orange scented perfume5K/yr
  • orange perfume for women6K/yr
  • citrus body mist4K/yr
  • citrus body spray for women4K/yr
  • orange vanilla perfume4K/yr
  • blood orange perfume4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell65%−0.08

Chemical Scent

Chemical Smell

smells cheap

Durability6%

Does not last

longevity poor

Longevity is weak

Value For Money3%+1.26

Expensive

not worth the price

Very pricey

Alcohol Content2%−0.10

Strong alcohol smell

Smells like alcohol

Smells like alcohol

Advertised Vs Actual Product2%−0.02

Inaccurate Description

False advertising

False advertisement

Love

Smell72%−0.08

Fresh scent

Decent fragrance

Intoxicating fragrance

Value For Money5%+1.26

Great value

Great deal

Great value

Durability3%

durable

Strong and lasts a good while

The bottle is durable

Quality-Overall3%+0.69

Top quality hair products

Good Quality

nice quality bottle

Size-Overall2%+0.54

Fits in a small purse

The bottle size is convenient

Great size

Return

0.1% Return rate 10% Fixable by listing

Smell78%▇█▇█▇▇

Chemical Scent

Chemical Smell

smells cheap

Advertised Vs Actual Product9%▃▂█▄▅▅

Inaccurate Description

False advertising

False advertisement

Leak-Proof7%▆▆▅▄▃█

Leaks at the sprayer

it leaks

LEAKING

Size-Overall2%▁▁▁▁█▁

it doesnt fit right Ive tried to push it down

Very small

Really big

Strength1%▁▁▁▁█▃

Very weak

Too strong for me

Not very strong

FAQ

Common Orange Perfume questions

Answered from the same tracked data.