Orange Nail Polish

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +121.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

+121.9%

Conversion, latest week

4.0%

Market size, estimated

$87Ka year

Peak month

October7.2× the quietest month

Top search term

orange nail polish168K searches a year

Listings sell for $7.34 on average, from $1.08 to $15.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.34 that is $2K to $4K a year per listing.

Average price

$7.34under the $15 to $100 sweet spot

Price range

$1.08–$15.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #220 within Nail Polish. It carries 14,501 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

89%

Out of stock, average day

6.3%

Average rank

#220in Nail Polish

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

14,501per listing

Listings tracked

47

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months