Is orange lotion profitable to sell on Amazon United States?

The niche generates $58K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (45/100).

How competitive is the orange lotion niche?

17 brands and 105 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in orange lotion?

Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.7%.

When does demand for orange lotion peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the orange lotion niche?

Listings span $7.99–$56.63; the average listing price is $23.70 (sweet spot $15–$100). The average incumbent carries 5,766 reviews — the moat a new listing must climb.

orange lotion

Skip it

Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.70

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$56.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,766.06

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 47K searches

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, orange lotion is a $58K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

orange lotion market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,247
Page quality: 0%
Prime: 77%
Sponsored: 65%
Out of stock: 5.7%
Avg brand age: 67 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

105

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

14%

Bath & Body Works57%
Method14%
Nature's Beauty4%
DR.JACOBS NATURALS4%
philosophy4%
Origins2%
Open — no brand owns it (11 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top orange lotion search terms

ginger body wash9K/yr -6.0%3.5% conv.
orange ginger bath and body works15K/yr -36.8%6.4% conv.
bath and body works orange ginger7K/yr -22.3%5.2% conv.
orange ginger body wash7K/yr -18.6%5.8% conv.
orange ginger lotion6K/yr -32.9%5.8% conv.
orange ginger3K/yr -29.7%0.2% conv.

All search terms

Top orange lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Aromatherapy Energy - Orange + Ginger Body Wash & Foam Bath 10 Fl Oz

Bath & Body Works$27.604.4★105 rev

Bath & Body Works Aromatherapy Energy - Orange + Ginger Body Lotion 6.5 Fl Oz

Bath & Body Works$25.674.5★1,795 rev

Bath & Body Works Body Cream Gift Set of 2 8oz Each (Orange Ginger)

Bath & Body Works$33.584.6★60 rev

method Body Wash Energy Boost - Leaves Skin Feeling Soft & Moisturized Made Without Parabens Notes of Citrus Ginger & Sea Buckthorn 18 fl oz

Method$7.994.7★9,627 rev

Bath & Body Works Aromatherapy Energy Body Cream Orange Ginger 8 Ounce

Bath & Body Works$19.104.6★1,542 rev

Newest

by launch date

Bath & Body Works Aromatherapy Energy Orange + Ginger Oil Essential Oil Perfume Mist Ultimate Hydration Body Cream Body Wash & Foam Bath and Body Lotion with a Peach Gardenia Bar Soap

Bath & Body Works$56.632 rev

3mo ago

Bath & Body Works Aromatherapy Energy Orange + Ginger Body Wash & Foam Bath and Daily Nourishing Body Lotion with a Zen Garden Bar Soap

Bath & Body Works$41.480 rev

3mo ago

COCAY HOALA VIETNAM Turmeric Exfoliating Body Wash with Ginger & Centella Gentle Shower Gel for Sensitive Skin Moisturizing Deep Cleansing Paraben Silicone Free Spa Gifts for Women (17.64 oz)

COCAY HOALA VIETNAM$22.6749 rev

5mo ago

Bath and Body RE CHARGE ORANGE & GINGER Ultimate Hydration Body Cream with Shea butter + hyaluronic acid 8 oz / 226 g Pack of 1

Generic$21.033 rev

6mo ago

Method Exfoliating Body Wash Micro Buffing - Notes of Ginger Cardamom & Cedarwood Made Without Parabens Smooths Skin with AHA & PHA 17 fl oz

Method$10.70253 rev

9mo ago

What buyers say about orange lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“Amazing Scent”

Soft Feel6%

“Skin feels smooth and soft”

Quality-Overall6%

“Excellent product”

Value For Money6%

“great value”

Lather5%

“Lovely scent lathers up well”

Moist/Dry4%

“SO moisturizing and cleansing”

Suitability Dry Skin4%

“Great smell helped with dry skin”

Cleansing4%

“rinses clean”

Suitability Combination Skin3%

“Feels good on my skin”

Allergies1%

“No skin irritation”

What buyers complain about

Smell23%

“NO SCENT”

Value For Money8%

“It is expensive”

Lather4%

“No Lather”

Allergies4%

“Allergic reaction”

Size-Overall3%

“Its a tiny bottle”

Motor Power3%

“PUMP Malfunction”

Quality-Overall2%

“Cheap bottle”

Moist/Dry2%

“I actually find it to be drying”

Leak-Proof2%

“The bottle leaked a bit when I first untwisted the top”

Functionality-Overall2%

“Did not work for me”

Top return reasons

Smell51%

Motor Power13%

Leak-Proof11%

Advertised Vs Actual Product8%

Product Condition3%

Value For Money2%

Size-Overall2%

Defective Material/Parts1%

Moist/Dry1%

Ingredients-Overall1%

Common questions

Is orange lotion profitable to sell on Amazon United States?: The niche generates $58K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (45/100).
How competitive is the orange lotion niche?: 17 brands and 105 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in orange lotion?: Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.7%.
When does demand for orange lotion peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the orange lotion niche?: Listings span $7.99–$56.63; the average listing price is $23.70 (sweet spot $15–$100). The average incumbent carries 5,766 reviews — the moat a new listing must climb.