Is orange lipstick profitable to sell on Amazon United States?

The niche generates $71K/yr across 43 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the orange lipstick niche?

23 brands and 173 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in orange lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.4%.

When does demand for orange lipstick peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the orange lipstick niche?

Listings span $1.33–$33.19; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 13,001 reviews — the moat a new listing must climb.

orange lipstick

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.33–$33.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.78

avg listing price — sweet spot $15–$100

Review moat

Bad13,001.05

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 140K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, orange lipstick is a $71K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

orange lipstick market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $53K–$70K; units × avg price
Conversion rate: 5.8%
Avg BSR: #274
Page quality: 0%
Prime: 95%
Sponsored: 60%
Out of stock: 4.7%
Avg brand age: 61 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

173

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

38%

Top 20: 80%

Open market

37%

REVLON16%
COVERGIRL11%
MAYBELLINE11%
wet n wild10%
MAKI YIKA9%
Oulac6%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +26.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top orange lipstick search terms

orange lipstick78K/yr +29.9%4.5% conv.
orange lipstick for women19K/yr +14.8%6.7% conv.
orange red lipstick12K/yr +7.7%3.2% conv.
orange matte lipstick9K/yr +42.7%3.4% conv.
burnt orange lipstick11K/yr +19.4%1.7% conv.
red orange lipstick7K/yr +43.8%3.6% conv.
orange lipstick matte4K/yr +22.5%5.2% conv.

All search terms

Top orange lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Honolulu Is Calling

wet n wild$1.334.3★64,471 rev

COVERGIRL Exhibitionist Cream Lipstick Orange AF

COVERGIRL$5.984.2★4,778 rev

MAKI YIKA Orange Lipstick for Women Color Stay Long Lasting Lipsticks

MAKI YIKA$9.864.0★5,716 rev

Revlon ColorStay Limitless Matte Liquid Lipstick Vegan Formula No-Budge Longwear Lip Color Long Lasting Lightweight/Comfortable Waterproof 009 Hot Take 0.17 fl oz

REVLON$7.594.4★5,057 rev

e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Tanger-sheen

e.l.f.$9.414.5★1,792 rev

Newest

by launch date

MAKI YIKA Orange Lipstick for Women Color Stay Long Lasting Lipsticks

MAKI YIKA$9.685,716 rev

2mo ago

MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)

MAYBELLINE$7.922,121 rev

6mo ago

e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Tanger-sheen

e.l.f.$9.411,792 rev

6mo ago

evpct 3Pcs Dark Orange Ruby Red Matte Liquid Lipstick Lip Stain Sets for Women Matte Lipstick Long Lasting Waterproof Permanent 24 Hours original Magic Lip Sticks Pack for Halloween Daily Makeup

evpct$7.529,524 rev

1y ago

KYDA Orange Shimmer Lipstick Metallic Pearl Lipstick Lasting Non-sticky Glitter Lips Color High Glossy Lips Makeup for Women Coral Orange

KYDA$6.98377 rev

1y ago

What buyers say about orange lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Colors are beautiful”

Soft Feel9%

“Smooth and pretty”

Moist/Dry7%

“Dries nicely”

Quality-Overall5%

“high quality lipstick”

Value For Money4%

“Great product and reasonable price”

Durability3%

“Durable”

Advertised Vs Actual Product2%

“it was exactly as pictured”

Brightness/Shine/Glow2%

“subtle shine”

Ease Of Application2%

“application is good”

Texture/Consistency-Overall1%

“The texture makes it easy to apply accurately”

What buyers complain about

Color28%

“Wrong color”

Moist/Dry10%

“Dry”

Durability6%

“Constant breakage”

Value For Money3%

“Not worth it”

Quality-Overall2%

“feels like a expensive brand”

Oily/Greasy2%

“It's lip oil”

Brightness/Shine/Glow1%

“But Im also not a fan of super shiny”

Smell1%

“Mine doesnt have a scent or anything”

Advertised Vs Actual Product1%

“The description isnt accurate”

Color Fading/Discoloration1%

“It doesnt stay on any longer than any lip oil or balm”

Top return reasons

Color61%

Advertised Vs Actual Product12%

Moist/Dry4%

Product Condition4%

Adhesion/Stickiness2%

Functionality-Overall2%

Texture/Consistency-Overall2%