Orange Lipstick

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

5.8%

Market size, estimated

$71Ka year

Peak month

October3.1× the quietest month

Top search term

orange lipstick78K searches a year

Listings sell for $8.78 on average, from $1.33 to $33.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.78 that is $878 to $2K a year per listing.

Average price

$8.78under the $15 to $100 sweet spot

Price range

$1.33–$33.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$878–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #274 within Lips. It carries 13,001 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

95%

Out of stock, average day

4.7%

Average rank

#274in Lips

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

13,001per listing

Listings tracked

43

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

61 months