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Orange Hair Spray

Fail

Prices span $5.10–$15.73, mostly outside the sweet spot, so Orange Hair Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$89K/yr161K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
53%top-5 click share · 19 brands · 26 sellers

Flapen Score

Orange Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Orange Hair Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Hair Spray 161K times last year and spent an estimated $89K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
6.3%
Market size, estimated
$89Ka year
Peak month
October37.1× the quietest month
Top search term
orange hair spray105K searches a year

02 · Price

A sale here is worth $8.76.

Listings sell for $8.76 on average, from $5.10 to $15.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $8.76 that is $7K to $9K a year per listing.

Average price
$8.76under the $15 to $100 sweet spot
Price range
$5.10–$15.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #456 within Hair Coloring Products. It carries 4,392 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#456in Hair Coloring Products
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
4,392per listing
Listings tracked
27

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Orange Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

28%

  • Brand 122%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Orange Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 37.1×

Search terms

Top Orange Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange hair spray105K/yr
  • orange hair spray temporary14K/yr
  • orange temporary hair dye7K/yr
  • orange hair dye temporary5K/yr
  • temporary orange hair dye4K/yr
  • orange hairspray3K/yr
  • orange temporary hair spray5K/yr
  • orange hair spray color temporary6K/yr
  • temporary orange hair spray3K/yr
  • orange spray for hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Hair Spray

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
19%of negative reviews mention “Color”
2.4%of orders come back
“Not true to color”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Orange Hair Spray questions

Answered from the same tracked data.