Orange Hair Dye

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+15.7%

Conversion, latest week

3.4%

Market size, estimated

$94Ka year

Peak month

October2.8× the quietest month

Top search term

orange hair dye134K searches a year

Listings sell for $13.98 on average, from $4.42 to $32.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.98 that is $1K to $3K a year per listing.

Average price

$13.98under the $15 to $100 sweet spot

Price range

$4.42–$32.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #125 within Hair Coloring Products. It carries 22,065 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

12.9%

Average rank

#125in Hair Coloring Products

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

22,065per listing

Listings tracked

29

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months