Is orange blush profitable to sell on Amazon United States?

The niche generates $81K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (38/100).

How competitive is the orange blush niche?

8 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in orange blush?

Top complaints mined from reviews: Color, Brightness/Shine/Glow, Size-Overall. The return rate is 1.7%.

When does demand for orange blush peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the orange blush niche?

Listings span $4.40–$23.78; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 4,474 reviews — the moat a new listing must climb.

orange blush

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good$13.38

avg listing price — sweet spot $15–$100

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Price range

Okay$4.40–$23.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,473.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 266K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, orange blush is a $81K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

orange blush market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $80K–$107K; units × avg price
Conversion rate: 2.3%
Avg BSR: #104
Page quality: 0%
Prime: 90%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Juvia's Place73%
NYX PROFESSIONAL MAKEUP8%
e.l.f.7%
Revolution Beauty London3%
MAYBELLINE3%
IS'MINE2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top orange blush search terms

juvias place blush131K/yr +26.6%2.1% conv.
orange blush77K/yr +29.5%1.7% conv.
juvias place blush palette6K/yr +355.2%0.8% conv.
juvias blush23K/yr -39.8%1.7% conv.
blush juvias place7K/yr +20.8%2.7% conv.
juvia place blush8K/yr +10.3%2.4% conv.
orange blush powder4K/yr +58.7%1.7% conv.
juvia blush4K/yr +15.9%2.0% conv.
juvias blush palette2K/yr +117.3%1.0% conv.
juvias place blush duo2K/yr -5.6%2.6% conv.

All search terms

Top orange blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Juvias Place Blushed Duo Blush Volume4 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color

Juvia's Place$17.754.8★1,190 rev

Juvias Place Blushed Liquid Blush BlushLily - Dewy Tint Cheeks Makeup Glow Pigment Effortless Beauty Long Lasting Cosmetics Soft Creamy Natural Buildable All Skin Color Light Flawless Finish Blend

Juvia's Place$17.714.6★288 rev

Juvias Place Blushed Duo Blush Volume5 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color

Juvia's Place$17.114.8★1,190 rev

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Gorg Orange

e.l.f.$7.734.6★14,857 rev

Juvias Place Blushed Liquid BlushLighter - Blush Lily Glow - Liquid Blush for Cheeks with Luminous Glow Long-Wearing Buildable & Highly-Pigmented Makeup Easy to Blend Blush

Juvia's Place$15.814.6★135 rev

Newest

by launch date

Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 2 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror

Juvia's Place$23.461 rev

2mo ago

Juvias Place Blushed & Bronzed Blurring Pro Palette Volume 1 8 Shade Blush & Bronzed Palette Matte & Shimmer Finishes Buildable Pigment Soft-Focus Powder Sculpting and Blush Palette w/Mirror

Juvia's Place$23.782 rev

2mo ago

Revolution Blusher Reloaded Talc-Free Powder Blush with Matte Finish for Cheeks Rich Pigment & Buildable Vegan & Cruelty-Free Poppin Orange

Revolution Beauty London$6.6893 rev

6mo ago

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - For The Butta

NYX PROFESSIONAL MAKEUP$9.4712,326 rev

2y ago

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Sooner The Butta

NYX PROFESSIONAL MAKEUP$10.2812,326 rev

2y ago

What buyers say about orange blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color52%

“Vibrant colors”

Suitability Combination Skin7%

“Great for DARK SKIN”

Value For Money6%

“Good for the price”

Quality-Overall6%

“High quality, high pigment, this blush is stunning and will last forever”

Soft Feel4%

“Smooth”

Durability3%

“Love this and it stays all day”

Ease Of Application3%

“Apply Sparingly”

Texture/Consistency-Overall2%

“Great texture”

Eyelash Quality2%

“I love this blush”

Ease Of Use2%

“Its easy to use”

What buyers complain about

Color45%

“Way darker than advertised”

Brightness/Shine/Glow7%

“Too bright and I don't seem to be able to get it to lighten up no matter how much I buff at it”

Size-Overall4%

“May be a little too big for me”

Advertised Vs Actual Product4%

“False Advertising”

Ease Of Application3%

“hard to apply just a little”

Moist/Dry3%

“It is an incredibly dry an overly pigmented blush”

Dilute/Watery2%

“Too liquidated”

Durability2%

“I guess it easily breaks”

Smudge Resistance2%

“which makes it end up looking splotchy”

Value For Money1%

“Not worth it”

Top return reasons

Color68%

Advertised Vs Actual Product10%

Brightness/Shine/Glow4%

Product Condition2%

Value For Money2%

Defective Material/Parts2%

Texture/Consistency-Overall1%

Suitability Combination Skin1%

Functionality-Overall1%

Quality-Overall1%

Common questions

Is orange blush profitable to sell on Amazon United States?: The niche generates $81K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Skip it (38/100).
How competitive is the orange blush niche?: 8 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in orange blush?: Top complaints mined from reviews: Color, Brightness/Shine/Glow, Size-Overall. The return rate is 1.7%.
When does demand for orange blush peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the orange blush niche?: Listings span $4.40–$23.78; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 4,474 reviews — the moat a new listing must climb.