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Orange Blossom Perfume

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -37.9% this quarter, so Orange Blossom Perfume is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$175K/yr126K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
59%top-5 click share · 15 brands · 68 sellers

Flapen Score

Orange Blossom Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Orange Blossom Perfume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Blossom Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Blossom Perfume 126K times last year and spent an estimated $175K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
4.2%
Market size, estimated
$175Ka year
Peak month
December1.9× the quietest month
Top search term
orange blossom perfume44K searches a year

02 · Price

A sale here is worth $33.07.

Listings sell for $33.07 on average, from $8.12 to $145.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.07 that is $3K to $8K a year per listing.

Average price
$33.07inside the $15 to $100 sweet spot
Price range
$8.12–$145.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #597 within Women's. It carries 3,249 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#597in Women's
Average rating
4.00 starsAmazon United States average 4.42 stars
Average reviews
3,249per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Orange Blossom Perfume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

68

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

15%

  • Jo Malone40%
  • Dossier19%
  • Panier des Sens11%
  • Solinotes Paris6%
  • Murray & Lanman5%
  • In1mart3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Orange Blossom Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Orange Blossom Perfume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • orange blossom perfume44K/yr
  • jo malone orange blossom30K/yr
  • jo malone orange blossom perfume13K/yr
  • jo malone orange blossom cologne4K/yr
  • dossier gourmand orange blossom4K/yr
  • orange blossom perfume for women4K/yr
  • orange blossom cologne3K/yr
  • jo malone orange marmalade2K/yr
  • gourmand orange blossom dossier2K/yr
  • orange blossom by jo malone19K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Blossom Perfume

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.1%of orders come back
“Unpleasant scent”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orange Blossom Perfume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data