orange blossom perfume
Worth a lookShows low returns (0.1%), but soft demand (-37.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Price range
Good$8.12–$145.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 126K searches
Review moat
Okay3,248.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, orange blossom perfume is a $175K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
orange blossom perfume market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #597
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 61%
- Out of stock
- 5.3%
- Avg brand age
- 70 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
68
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
15%
- Jo Malone40%
- Dossier19%
- Panier des Sens11%
- Solinotes Paris6%
- Murray & Lanman5%
- In1mart3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top orange blossom perfume search terms
- orange blossom perfume44K/yr
- jo malone orange blossom30K/yr
- jo malone orange blossom perfume13K/yr
- jo malone orange blossom cologne4K/yr
- dossier gourmand orange blossom4K/yr
- orange blossom perfume for women4K/yr
- orange blossom cologne3K/yr
- jo malone orange marmalade2K/yr
- gourmand orange blossom dossier2K/yr
- orange blossom by jo malone19K/yr
Top orange blossom perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dossier - Gourmand Orange Blossom - Eau de Parfum - Inspired by La Vie Est Belle - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)
Dossier$25.884.3★285 rev
Orange Blossom by Jo Malone 1.0 oz 30 ml Unisex Cologne
Jo Malone$74.964.2★351 rev
Jo Malone Set 2 London Orange Blossom Cologne Sample VIALS .05oz/ 1.5ml
Jo Malone$18.493.6★517 rev
Panier des Sens Orange Blossom Roll-On Eau de Toilette 0.3 fl oz
Panier des Sens$16.303.9★300 rev
Jo Malone Orange Blossom Cologne Spray for Unisex 3.4 Ounce
Jo Malone$145.294.3★296 rev
Newest
by launch date
Bellamila Orange & Ambery Vanilla Travel Perfume Spray Sweet & Warm
Bellamila$9.2532 rev
Flower Scents Orange Blossom Eau de Parfum Spray 65ml (2.2 oz)
Flower Scents$51.6131 rev
Dossier - Gourmand Orange Blossom - Eau de Parfum - Inspired by La Vie Est Belle - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)
Dossier$25.88285 rev
Fine Perfumery London Fragrances - Orange Blossom - Womens Perfume - Floral Citrus Fragrances - Eau de Parfum - Musk Rose Perfume for Women - 3.4 oz
fine perfumery$16.2320 rev
In1mart Lot of 2 J.Malones Orange Blossom Cologne Spray Sample Vial 0.05 fl.oz./ 1.5ml each
In1mart$17.8170 rev
Trending
90-day click momentumBellamila Orange & Ambery Vanilla Travel Perfume Spray Sweet & Warm
Bellamila$9.254.3★
SOL DE JANEIRO Brazilian Crush Cheirosa 62 Hair & Body Fragrance Mist 240mL/8 fl oz
Sol de Janeiro$34.194.7★
Jo Malone Nectarine Blossom and Honey-Cologne 1 Ounce
Jo Malone$69.294.4★
Pacifica Tuscan Blood Orange Perfume Spray for Women - Vegan Cruelty-Free Made in USA
Pacifica$17.984.2★
MAYJAM 100ML/3.38FL.OZ Orange Blossom Fragrance Oils with Glass Dropper Essential Oils for Diffusers Long Lasting Scented Oils for Soap Candle Making
MAYJAM$8.124.3★
What buyers say about orange blossom perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“worth the money”
“Good product for women”
“As advertised”
“Easy to use”
“it lasts all day”
“Plus it's a great travel size without taking up too much room in my bag”
“The mist is lightweight and perfect for both hair and body”
“The drydown is absolutely beautiful on this”
“It has a balanced feel to it”
What buyers complain about
“Unpleasant scent”
“its just too pricey”
“Not lasting”
“The bottle is huge”
“The bottle looks used, and open, the bottle as you can see on the 3rd picture has fingerprint prints, this product was handled very poorly”
“Projection and performance are not very good”
“it be nothing as described”
“cap was almost off and it leaked”
“If you have allergic reactions to flowery perfumes”
“waste”
Top return reasons
Common questions
- Is orange blossom perfume profitable to sell on Amazon United States?
- The niche generates $175K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the orange blossom perfume niche?
- 15 brands and 68 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in orange blossom perfume?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for orange blossom perfume peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the orange blossom perfume niche?
- Listings span $8.12–$145.29; the average listing price is $33.07 (sweet spot $15–$100). The average incumbent carries 3,249 reviews — the moat a new listing must climb.