Skip to content

Orabella Perfume

Fail

Buyers convert on only 0.5% of searches, so Orabella Perfume is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$34K/yr90K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
52%top-5 click share · 8 brands · 45 sellers

Flapen Score

Orabella Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Orabella Perfume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orabella Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Orabella Perfume 90K times last year and spent an estimated $34K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
0.5%
Market size, estimated
$34Ka year
Top search term
orebella20K searches a year

02 · Price

A sale here is worth $76.08.

Listings sell for $76.08 on average, from $17.14 to $188.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $76.08 that is $0 to $8K a year per listing.

Average price
$76.08inside the $15 to $100 sweet spot
Price range
$17.14–$188.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

37% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #3,787 within Women's. It carries 1,849 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
23%
Out of stock, average day
3.9%
Average rank
#3,787in Women's
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
1,849per listing
Listings tracked
30

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Orabella Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

2%

  • Brand 154%
  • Brand 237%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Orabella Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Orabella Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orebella20K/yr
  • orabella perfume30K/yr
  • orabella14K/yr
  • orebella perfume17K/yr
  • orbella perfume3K/yr
  • orabella salted muse perfume3K/yr
  • salted muse perfume orebella3K/yr

Reviews and returns

What reviews say buyers love and hate about Orabella Perfume

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
49%of negative reviews mention “Smell”
1.1%of orders come back
“Bad smell”
A buyer, on “Smell”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Orabella Perfume questions

Answered from the same tracked data.