Opi Top Coat

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

+18.0%

Conversion, latest week

11.3%

Market size, estimated

$187Ka year

Peak month

January2.1× the quietest month

Top search term

nail polish top coat98K searches a year

Listings sell for $8.24 on average, from $1.92 to $14.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.24 that is $4K to $6K a year per listing.

Average price

$8.24under the $15 to $100 sweet spot

Price range

$1.92–$14.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #56 within Base & Top Coats. It carries 12,078 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#56in Base & Top Coats

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

12,078per listing

Listings tracked

28

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months