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Opi Strawberry Margarita Nail Polish

Fail

The top 5 brands take 100% of clicks, so Opi Strawberry Margarita Nail Polish is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$142K/yr125K searches / yr
90-day growth
+73.0%search demand this quarter
Competition
88%top-5 click share · 2 brands · 28 sellers

Flapen Score

Opi Strawberry Margarita Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Opi Strawberry Margarita Nail Polish is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opi Strawberry Margarita Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Opi Strawberry Margarita Nail Polish 125K times last year and spent an estimated $142K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+73.0%
Conversion, latest week
9.2%
Market size, estimated
$142Ka year
Peak month
December3.3× the quietest month
Top search term
opi white nail polish47K searches a year

02 · Price

A sale here is worth $12.40.

Listings sell for $12.40 on average, from $6.32 to $23.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $12.40 that is $12K to $16K a year per listing.

Average price
$12.40under the $15 to $100 sweet spot
Price range
$6.32–$23.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Nail Polish. It carries 37,480 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Nail Polish
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
37,480per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Opi Strawberry Margarita Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Opi Strawberry Margarita Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Opi Strawberry Margarita Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opi white nail polish47K/yr
  • opi nail polish white14K/yr
  • white opi nail polish11K/yr
  • opi white9K/yr
  • opi alpine snow nail polish9K/yr
  • american manicure nail polish10K/yr
  • orly french manicure5K/yr
  • white nail polish opi4K/yr
  • orly french manicure nail polish6K/yr
  • opi alpine snow3K/yr

Reviews and returns

What reviews say buyers love and hate about Opi Strawberry Margarita Nail Polish

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Color”
19%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Opi Strawberry Margarita Nail Polish questions

Answered from the same tracked data.