Is opi red nail polish profitable to sell on Amazon United States?

The niche generates $89K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.8%. Flapen's verdict: Skip it (41/100).

How competitive is the opi red nail polish niche?

1 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi red nail polish?

Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 0.1%.

When does demand for opi red nail polish peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the opi red nail polish niche?

Listings span $8.70–$22.79; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 44,010 reviews — the moat a new listing must climb.

opi red nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+41.8%

90-day search growth — must beat 0% to launch

Price range

Good$8.70–$22.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.20

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 114K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Review moat

Bad44,010.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi red nail polish is a $89K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi red nail polish market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $61K–$73K; units × avg price
Conversion rate: 6.4%
Avg BSR: #145
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 5.4%
Avg brand age: 64 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

OPI100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top opi red nail polish search terms

opi red nail polish53K/yr +56.9%4.9% conv.
opi red23K/yr +53.0%3.1% conv.
opi nail polish red14K/yr +16.7%4.1% conv.
red opi nail polish11K/yr +59.7%6.5% conv.
red nail polish opi6K/yr -5.8%3.6% conv.
opi red nail polish colors5K/yr -25.6%0.9% conv.
opi an affair in red square nail polish2K/yr -65.4%0.0% conv.
red opi nail polish colors87/yr -88.9%0.0% conv.

All search terms

Top opi red nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Big Apple Red | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.294.6★91,450 rev

OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.384.6★91,450 rev

OPI Nail Lacquer Dutch Tulips | Opaque Bright Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.894.6★91,450 rev

OPI Nail Lacquer The Thrill of Brazil | Opaque Bright Red Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free

OPI$11.554.8★531 rev

OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection

OPI$11.564.6★91,450 rev

Newest

by launch date

OPI GelColor Big Apple Red | Opaque Bright Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.79374 rev

9mo ago

OPI RapiDry Haul Sass | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.709,595 rev

1y ago

OPI RapiDry Secs Appeal | Opaque Bright Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.779,595 rev

1y ago

OPI Infinite Shine Big Apple Red | Opaque Bright Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$11.8210,197 rev

2y ago

OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection

OPI$11.5691,450 rev

8y ago

What buyers say about opi red nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color59%

“Beauty color for any occasion”

Durability8%

“Stays beautiful for a long time”

Quality-Overall7%

“Excellent Product”

Stitch/Finish/Polish7%

“This polish gives a clean”

Moist/Dry4%

“dries pretty fast”

Texture/Consistency-Overall3%

“has nice consistency”

Coverage2%

“Good coverage”

Value For Money2%

“Nice value”

Ease Of Application1%

“Easy to apply”

Brightness/Shine/Glow1%

“The shine is the right amount”

What buyers complain about

Quality-Overall22%

“Poor quality polish”

Thickness17%

“DO NOT BUY i recieved a used polish that is so thick it is unusable”

Color15%

“This is not the right color”

Moist/Dry14%

“Doesnt dry well”

Durability6%

“Began chipping off within a day”

Product Condition6%

“Came used”

Value For Money6%

“Hugely disappointed for a very large price”

Smudge Resistance3%

“Chips and smudges easily”

Ease Of Use2%

“its too hard to get off”

Size-Overall1%

“slightly smaller than average polish bottle”

Top return reasons

Color55%

Advertised Vs Actual Product12%

Value For Money9%

Thickness4%

Product Condition4%

Functionality-Overall3%

Moist/Dry3%

Compatibility-Overall2%

Brightness/Shine/Glow2%

Adhesion/Stickiness2%

Common questions

Is opi red nail polish profitable to sell on Amazon United States?: The niche generates $89K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.8%. Flapen's verdict: Skip it (41/100).
How competitive is the opi red nail polish niche?: 1 brands and 16 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi red nail polish?: Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 0.1%.
When does demand for opi red nail polish peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the opi red nail polish niche?: Listings span $8.70–$22.79; the average listing price is $12.20 (sweet spot $15–$100). The average incumbent carries 44,010 reviews — the moat a new listing must climb.