Opi Red Nail Polish

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

+41.8%

Conversion, latest week

6.4%

Market size, estimated

$89Ka year

Peak month

December3.2× the quietest month

Top search term

opi red nail polish53K searches a year

Listings sell for $12.20 on average, from $8.70 to $22.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $12.20 that is $6K to $9K a year per listing.

Average price

$12.20under the $15 to $100 sweet spot

Price range

$8.70–$22.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #145 within Nail Polish. It carries 44,010 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#145in Nail Polish

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

44,010per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

64 months