Opi Rapid Dry Top Coat

Shoppers searched for this 755K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months

755K

Growth, 90 days vs prior 90

+36.8%

Conversion, latest week

4.3%

Market size, estimated

$342Ka year

Peak month

June5.6× the quietest month

Top search term

opi rapid dry nail polish444K searches a year

Listings sell for $10.42 on average, from $3.91 to $19.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.42 that is $10K to $13K a year per listing.

Average price

$10.42under the $15 to $100 sweet spot

Price range

$3.91–$19.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$13K

Returns

0.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #116 within Nail Polish. It carries 18,111 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#116in Nail Polish

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

18,111per listing

Listings tracked

32

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months