Opi Put It in Neutral Nail Polish

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

+33.0%

Conversion, latest week

6.0%

Market size, estimated

$217Ka year

Peak month

August2.2× the quietest month

Top search term

opi put it in neutral nail polish54K searches a year

Listings sell for $14.89 on average, from $10.66 to $23.61. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $14.89 that is $37K to $45K a year per listing.

Average price

$14.89under the $15 to $100 sweet spot

Price range

$10.66–$23.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

$37K–$45K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Nail Polish. It carries 22,767 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Nail Polish

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

22,767per listing

Listings tracked

7

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months