Is opi put it in neutral nail polish profitable to sell on Amazon United States?

The niche generates $217K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Skip it (44/100).

How competitive is the opi put it in neutral nail polish niche?

1 brands and 25 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi put it in neutral nail polish?

Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.1%.

When does demand for opi put it in neutral nail polish peak?

Demand peaks in May–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the opi put it in neutral nail polish niche?

Listings span $10.66–$23.61; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 22,767 reviews — the moat a new listing must climb.

opi put it in neutral nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.89

avg listing price — sweet spot $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$10.66–$23.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.0%

90-day search growth — must beat 0% to launch

Market size

Okay$217K

$217K/yr · 242K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,767.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi put it in neutral nail polish is a $217K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Aug. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi put it in neutral nail polish market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: $223K–$298K; units × avg price
Conversion rate: 6.0%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

OPI100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.

Peak months: May, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top opi put it in neutral nail polish search terms

opi put it in neutral nail polish54K/yr +2.7%9.5% conv.
opi baby take a vow nail polish28K/yr +69.7%0.7% conv.
baby take a vow opi nail polish23K/yr +84.5%1.0% conv.
put it in neutral opi nail polish27K/yr +6.4%10.8% conv.
opi put it in neutral21K/yr +31.0%7.7% conv.
opi baby take a vow13K/yr +82.8%0.9% conv.
opi light pink nail polish11K/yr +35.6%2.2% conv.
blush nail polish7K/yr +45.8%0.5% conv.
opi put it in neutral nail polish gel10K/yr -1.2%6.4% conv.
blush pink nail polish7K/yr +37.5%0.3% conv.

All search terms

Top opi put it in neutral nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.214.5★42,388 rev

OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.204.5★624 rev

OPI GelColor Baby Take a Vow | Sheer Soft Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.614.5★624 rev

OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$10.664.5★42,388 rev

OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.734.6★30,388 rev

Newest

by launch date

OPI Nail Lacquer OPIm a Bubble Bunny | Sheer Neutral Pink Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026

OPI$11.90572 rev

5mo ago

OPI GelColor Put It in Neutral | Sheer Soft Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.20624 rev

9mo ago

OPI GelColor Baby Take a Vow | Sheer Soft Neutral Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.61624 rev

9mo ago

OPI Nail Lacquer Bare My Soul | Sheer Soft Beige Crme Chip Resistant Nail Polish | Always Bare For You Collection

OPI$11.9142,388 rev

7y ago

OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.2142,388 rev

10y ago

What buyers say about opi put it in neutral nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color67%

“The color is pretty”

Quality-Overall6%

“Excellent product”

Stitch/Finish/Polish3%

“This polish is amazing”

Coverage3%

“Great coverage”

Ease Of Application2%

“Excellent application”

Durability2%

“I have used it for years”

Soft Feel2%

“goes on super smooth”

Advertised Vs Actual Product1%

“Just as described”

Suitability Hot Weather1%

“perfect for the Spring and Summer”

Value For Money1%

“the cost of the polish is a good value”

What buyers complain about

Color20%

“Color looks nothing like the picture”

Thickness13%

“not sheer enough”

Quality-Overall10%

“this polish is very low quality”

Moist/Dry9%

“takes too long to dry”

Value For Money6%

“Waste of money”

Coverage4%

“Very thin coverage”

Product Condition3%

“Appears to be used”

Ease Of Use3%

“Kinda inconvenient”

Durability3%

“chips within a day”

Advertised Vs Actual Product3%

“No pictures”

Top return reasons

Color63%

Thickness8%

Advertised Vs Actual Product5%

Value For Money4%

Adhesion/Stickiness3%

Defective Material/Parts3%