Is opi nail polish gift set profitable to sell on Amazon United States?

The niche generates $53K/yr across 56 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +52.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the opi nail polish gift set niche?

19 brands and 55 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in opi nail polish gift set?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 0.9%.

When does demand for opi nail polish gift set peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the opi nail polish gift set niche?

Listings span $2.16–$43.03; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 6,470 reviews — the moat a new listing must climb.

opi nail polish gift set

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+52.8%

90-day search growth — must beat 0% to launch

Price range

Good$2.16–$43.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.12

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,470.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$53K

$53K/yr · 158K searches

According to Flapen's Amazon United States niche tracking, opi nail polish gift set is a $53K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi nail polish gift set market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $52K–$66K; units × avg price
Conversion rate: 2.5%
Avg BSR: #351
Page quality: 0%
Prime: 98%
Sponsored: 70%
Out of stock: 11.0%
Avg brand age: 52 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

18%

Morovan30%
OPI27%
beetles Gel Polish8%
Aieenjor5%
Sally Hansen5%
Orly5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top opi nail polish gift set search terms

rainbow nail polish33K/yr +114.3%3.0% conv.
morovan nail polish28K/yr +19.4%2.3% conv.
opi mini nail polish sets30K/yr +20.8%1.4% conv.
pride nail polish5K/yr +985.0%2.4% conv.
rainbow nail polish set14K/yr +68.3%2.7% conv.
mini opi nail polish set8K/yr -1.5%1.7% conv.
mini opi nail polish5K/yr -13.8%0.9% conv.
opi gift set10K/yr +0.0%1.7% conv.
broadway nail polish4K/yr +28.3%0.1% conv.
opi nail polish mini sets3K/yr +3.9%1.1% conv.

All search terms

Top opi nail polish gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026

OPI$19.784.4★572 rev

Morovan 15 Bright Color 0.27oz Air Quick Dry Long Lasting Nail Polish Gift Set for Women

Morovan$15.764.4★2,507 rev

Beetles Summer Gel Polish Set -Rainbow Flag Colleciton Neon Red Yellow Blue Orange Green Purple Bright Gel Polish Set Soak Off UV Nail Art Design Salon DIY Manicure Gifts for Women

beetles Gel Polish$9.884.5★69,897 rev

Orly Nail Lacquer Turn it Up 0.6 Ounce

Orly$8.214.5★2,054 rev

OPI Nail Lacquer 4PC Mini Pack | 4 Crme Summer Shades Chip Resistant Nail Polish Gift Set | Make Em Jelly! Collection | Summer 2025

OPI$17.914.0★89 rev

Newest

by launch date

OPI Nail Lacquer Icons 45th Anniversary 4PC Mini Pack | 4 Crme Iconic Shades Chip Resistant Nail Polish Gift Set | Funny Bunny Bubble Bath Big Apple Red & Lincoln Park After Dark

OPI$19.3139 rev

3mo ago

OPI Nail Lacquer 4PC Mini Pack | 4 Crme & Shimmer Spring Shades Chip Resistant Nail Polish Gift Set | The New OPIcons Collection | Spring 2026

OPI$19.78572 rev

5mo ago

Morovan Nail Polish Set Ombre: Aurora Pearl Charm Summer Fingernail Polish Iridescent Glitter Pink Blue Purple Mermaid Nail Lacquer Quick Air Dry Toenail Polish Kit Gift Home DIY for Women Girls

Morovan$12.55511 rev

6mo ago

OPI Nail Lacquer 4PC Mini Pack | 4 Nail-Polish Color Shades Crme Chip Resistant Nail Polish Gift Set | Whats Your Mani-tude | Fall 2025

OPI$15.64353 rev

11mo ago

Morovan Chameleon Nail Polish Set: 6 Colors Holographic Quick Dry Mini Nail Lacquer Kit Green Glitter Pink Blue Purple Gray Aurora Shimmer Fall DIY Nail Art Manicure Gift For Women Girls

Morovan$10.47646 rev

1y ago

What buyers say about opi nail polish gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“Beautiful Colors”

Quality-Overall7%

“Excellent Product”

Value For Money4%

“Great value”

Durability4%

“Holds up quite well”

Stitch/Finish/Polish3%

“has a nice glossy finish”

Ease Of Use3%

“It goes on easy”

Ease Of Application2%

“Easy To Apply”

Moist/Dry2%

“Fast drying”

Brightness/Shine/Glow2%

“nice shine”

Gifting Purpose2%

“Great gift”

What buyers complain about

Color22%

“Too dark”

Advertised Vs Actual Product9%

“False advertising”

Thickness7%

“Glitters a bit thicker”

Quality-Overall6%

“Just wish there was better quality control”

Durability5%

“Comes right off immediately”

Size-Overall5%

“The bottles are smaller”

Moist/Dry4%

“Almost dried up”

Value For Money3%

“Waste of money”

Smell2%

“Bad smell”

Ease Of Use2%

“Hard to remove”

Top return reasons

Color41%

Advertised Vs Actual Product18%

Functionality-Overall7%

Quality-Overall4%

Paint Quality4%

Size-Overall3%

Moist/Dry3%

Thickness2%