Opi Nail Polish Gift Set

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

+52.8%

Conversion, latest week

2.5%

Market size, estimated

$53Ka year

Peak month

June2.4× the quietest month

Top search term

rainbow nail polish33K searches a year

Listings sell for $13.12 on average, from $2.16 to $43.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.12 that is $0 to $1K a year per listing.

Average price

$13.12under the $15 to $100 sweet spot

Price range

$2.16–$43.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #351 within Nail Polish. It carries 6,470 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

11.0%

Average rank

#351in Nail Polish

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

6,470per listing

Listings tracked

56

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months