Opi Nail Polish Fall Colors 2023

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

+44.5%

Conversion, latest week

2.6%

Market size, estimated

$59Ka year

Peak month

November17.6× the quietest month

Top search term

terracotta nail polish13K searches a year

Listings sell for $8.72 on average, from $1.08 to $23.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.72 that is $872 to $2K a year per listing.

Average price

$8.72under the $15 to $100 sweet spot

Price range

$1.08–$23.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$872–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #655 within Nail Polish. It carries 18,536 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

92%

Out of stock, average day

2.4%

Average rank

#655in Nail Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

18,536per listing

Listings tracked

48

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months