Is opi nail polish fall colors 2023 profitable to sell on Amazon United States?

The niche generates $59K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the opi nail polish fall colors 2023 niche?

21 brands and 98 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in opi nail polish fall colors 2023?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Moist/Dry. The return rate is 0.5%.

When does demand for opi nail polish fall colors 2023 peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 17.6× the quietest.

What does it cost to enter the opi nail polish fall colors 2023 niche?

Listings span $1.08–$23.24; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 18,536 reviews — the moat a new listing must climb.

opi nail polish fall colors 2023

Worth a look

Shows low returns (0.5%), but a small market ($59K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+44.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$1.08–$23.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.72

avg listing price — sweet spot $15–$100

Review moat

Bad18,536.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$59K

$59K/yr · 259K searches

According to Flapen's Amazon United States niche tracking, opi nail polish fall colors 2023 is a $59K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi nail polish fall colors 2023 market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $52K–$70K; units × avg price
Conversion rate: 2.6%
Avg BSR: #655
Page quality: 0%
Prime: 92%
Sponsored: 60%
Out of stock: 2.4%
Avg brand age: 52 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

18%

OPI32%
essie20%
Sally Hansen16%
Orly5%
Morovan4%
MAYCHAO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.6×

Open Trend

Top opi nail polish fall colors 2023 search terms

terracotta nail polish13K/yr +218.0%2.9% conv.
burnt orange nail polish38K/yr +56.3%3.3% conv.
dark orange nail polish9K/yr +62.8%3.0% conv.
opi my italian is a little rusty nail polish5K/yr +56.1%6.0% conv.
my italian is a little rusty opi3K/yr +40.1%5.6% conv.
pumpkin nail polish6K/yr +111.0%1.3% conv.
opi nail polish fall colors 202580K/yr -93.0%0.0% conv.
pumpkin orange nail polish3K/yr +62.0%3.4% conv.
opi fall colors10K/yr +70.6%0.0% conv.
opi fall 2025 nail polish36K/yr -42.3%0.0% conv.

All search terms

Top opi nail polish fall colors 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer My Solar Clock is Ticking | Opaque Dark Orange Crme Chip Resistant Nail Polish | Peru Collection

OPI$12.364.6★91,450 rev

OPI Nail Lacquer My Italian is a Little Rusty | Opaque Muted Orange Crme Chip Resistant Nail Polish | Muse of Milan Collection

OPI$12.234.6★91,450 rev

essie Nail Polish Salon-Quality Burnt Orange Nail Polish Vegan Yes I Canyon 0.46 fl oz

essie$7.074.6★7,240 rev

Essie Nail Color : Rocky Rose

essie$5.854.6★332 rev

OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025

OPI$11.964.6★91,450 rev

Newest

by launch date

Manucurist Green Nail Polish - Terracotta (Scorched Red Earth) - Classic - Professional Manicure Effect Polish - Nail Polish - 15ml

Manucurist$13.922,006 rev

7mo ago

TOMICCA Gel Nail Polish Dark Orange Gel Polish Autumn Winter Long Lasting High Gloss Soak Off UV LED Nail Polish for DIY Home Salon Manicure Nail Art

TOMICCA$5.052,464 rev

11mo ago

OPI Nail Lacquer Slip Dressed Up | Opaque Dark Red Brown Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025

OPI$11.9691,450 rev

11mo ago

Beetles Orange Gel Nail Polish - 1Pcs 15ml Dark Orange Color Soak Off Gel Polish Nail Art Manicure Salon DIY Uv Lamp Nail Design Decoration at Home

beetles Gel Polish$8.8353,698 rev

1y ago

Morovan Orange Nail Polish Set: 6 Gold Maple Leaf Nail Polish Kit 2026 Glitter Autumn Fingernail Pumpkin Yellow Burnt Orange Art Quick Dry Nail Regular Mini Bulk Manicurist Women Girls Gift

Morovan$9.75646 rev

1y ago

What buyers say about opi nail polish fall colors 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Color51%

“Perfect shade”

Quality-Overall11%

“Excellent quality”

Value For Money4%

“reasonably priced”

Durability4%

“Durable and thick”

Ease Of Use3%

“Easy to use”

Ease Of Application3%

“Easy to apply”

Thickness2%

“Its thick and doesnt clump so its not a bad buy”

Brightness/Shine/Glow2%

“It's real bright”

Coverage2%

“-cover very well”

Moist/Dry1%

“dries relatively quickly”

What buyers complain about

Color42%

“The color is way off”

Advertised Vs Actual Product6%

“Not as pictured”

Moist/Dry5%

“Do not dry well at all”

Value For Money4%

“I know it is extremely cheap”

Smell3%

“the odor is terrible”

Durability3%

“It chips within minutes of putting it on”

Leak-Proof3%

“1 of the 6 bottles is broken and leaking”

Quality-Overall3%

“Poor quality”

Ease Of Cleaning2%

“Couldn't remove with nail polish remover”

Paint Quality2%

“This is the worst nail polish ever”

Top return reasons

Color46%

Advertised Vs Actual Product13%

Moist/Dry5%

Leak-Proof5%

Quality-Overall4%

Size-Overall3%

Functionality-Overall2%

Product Condition2%

Durability2%

Adhesion/Stickiness2%

Common questions

Is opi nail polish fall colors 2023 profitable to sell on Amazon United States?: The niche generates $59K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the opi nail polish fall colors 2023 niche?: 21 brands and 98 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in opi nail polish fall colors 2023?: Top complaints mined from reviews: Color, Advertised Vs Actual Product, Moist/Dry. The return rate is 0.5%.
When does demand for opi nail polish fall colors 2023 peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 17.6× the quietest.
What does it cost to enter the opi nail polish fall colors 2023 niche?: Listings span $1.08–$23.24; the average listing price is $8.72 (sweet spot $15–$100). The average incumbent carries 18,536 reviews — the moat a new listing must climb.