Is opi nail polish profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 48 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Launch it (56/100).

How competitive is the opi nail polish niche?

5 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi nail polish?

Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.2%.

When does demand for opi nail polish peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the opi nail polish niche?

Listings span $2.16–$22.79; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 26,191 reviews — the moat a new listing must climb.

opi nail polish

Launch it

A $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 7.4M searches

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$2.16–$22.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.16

avg listing price — sweet spot $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad26,191.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi nail polish is a $1.9M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi nail polish market data

Units sold / yr: 200K–250K; avg 3,000–4,000/product
Revenue / yr: $2.0M–$2.5M; units × avg price
Conversion rate: 2.5%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 70%

Open market

OPI71%
Sally Hansen23%
Morovan2%
OpenLive2%
SAVILAND2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top opi nail polish search terms

opi nail polish2.8M/yr +27.9%1.2% conv.
quick dry nail polish702K/yr +31.4%1.6% conv.
pink nail polish502K/yr +18.8%1.5% conv.
opi rapid dry nail polish444K/yr +49.5%2.7% conv.
opi550K/yr +20.0%1.0% conv.
sally hansen nail polish461K/yr +26.6%0.8% conv.
fingernail polish319K/yr +36.9%1.4% conv.
fast drying nail polish208K/yr +23.1%1.6% conv.
sally hansen218K/yr +6.6%0.2% conv.
summer nail polish78K/yr +434.0%0.5% conv.

All search terms

Top opi nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$10.664.5★42,388 rev

OPI Nail Lacquer Cajun Shrimp | Opaque Bright Orange Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.384.6★91,450 rev

OPI Nail Lacquer Strawberry Margarita | Opaque Bright Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.554.6★30,388 rev

Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color

Sally Hansen$5.904.4★14,776 rev

OPI Nail Lacquer Aphrodites Pink Nightie | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free

OPI$11.884.6★30,388 rev

Newest

by launch date

Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz

Sally Hansen$7.8314,776 rev

3mo ago

OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.52624 rev

9mo ago

OPI RapiDry What a Winterful World | Opaque Cool Dark Teal Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025

OPI$9.04543 rev

10mo ago

OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women

OpenLive$5.803,684 rev

1y ago

OPI RapiDry Flash n Flirty | Opaque Soft Pink Pearl Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.419,595 rev

1y ago

What buyers say about opi nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color42%

“Beautiful Colors”

Quality-Overall9%

“Excellent Product”

Moist/Dry8%

“Looks great and dries well”

Value For Money5%

“Excellent value”

Durability5%

“it is durable”

Stitch/Finish/Polish4%

“has a satin finish”

Advertised Vs Actual Product3%

“Does exactly what it says”

Brightness/Shine/Glow2%

“Great shine”

Ease Of Use2%

“Easy to hold”

Ease Of Application2%

“Smooth application”

What buyers complain about

Color16%

“Color not as described”

Quality-Overall10%

“Bad quality”

Thickness8%

“3 layers is too thick for my taste”

Durability8%

“not durable”

Moist/Dry8%

“Doesnt dry”

Value For Money6%

“Expensive”

Advertised Vs Actual Product3%

“Not as Described”

Smell2%

“Bad smell”

Coverage2%

“barely covers”

Functionality-Overall2%

“Doesnt work”

Top return reasons

Color50%

Advertised Vs Actual Product13%

Functionality-Overall6%

Quality-Overall5%

Thickness3%

Smell2%

Moist/Dry2%

Value For Money2%

Paint Quality2%

Size-Overall2%

Common questions

Is opi nail polish profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 48 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Launch it (56/100).
How competitive is the opi nail polish niche?: 5 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi nail polish?: Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 0.2%.
When does demand for opi nail polish peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the opi nail polish niche?: Listings span $2.16–$22.79; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 26,191 reviews — the moat a new listing must climb.