Is opi malaga wine nail polish profitable to sell on Amazon United States?

The niche generates $38K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).

How competitive is the opi malaga wine nail polish niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi malaga wine nail polish?

Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.0%.

When does demand for opi malaga wine nail polish peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the opi malaga wine nail polish niche?

Listings span $11.65–$22.82; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 34,007 reviews — the moat a new listing must climb.

opi malaga wine nail polish

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.09

avg listing price — sweet spot $15–$100

Price range

Good$11.65–$22.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad$38K

$38K/yr · 26K searches

Review moat

Bad34,007

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi malaga wine nail polish is a $38K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi malaga wine nail polish market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 9.1%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

OPI100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top opi malaga wine nail polish search terms

opi malaga wine8K/yr +43.9%9.0% conv.
opi malaga wine nail polish17K/yr -42.5%11.8% conv.
malaga wine opi nail polish474/yr +32.3%17.1% conv.

All search terms

Top opi malaga wine nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.654.6★91,450 rev

OPI GelColor Malaga Wine | Opaque Dark Wine-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.824.5★374 rev

OPI Infinite Shine Malaga Wine | Opaque Dark Red Shimmer Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$13.794.5★10,197 rev

Newest

by launch date

OPI GelColor Malaga Wine | Opaque Dark Wine-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$22.82374 rev

9mo ago

OPI Infinite Shine Malaga Wine | Opaque Dark Red Shimmer Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$13.7910,197 rev

2y ago

OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.6591,450 rev

22y ago

What buyers say about opi malaga wine nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color79%

“Great Color”

Durability10%

“Durable and Shiny”

Brightness/Shine/Glow2%

“I also love how shiny”

Moist/Dry2%

“dries fairly quickly”

Stitch/Finish/Polish2%

“the finish is glossy”

Value For Money2%

“Great price, much better than store”

Quality-Overall2%

“The OPI product is always a great product”

What buyers complain about

Color33%

“Color not quite right”

Moist/Dry33%

“Never dried without being gummy”

Quality-Overall17%

“Bad quality”

Durability17%

“It doesn't last”

Common questions

Is opi malaga wine nail polish profitable to sell on Amazon United States?: The niche generates $38K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).
How competitive is the opi malaga wine nail polish niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi malaga wine nail polish?: Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.0%.
When does demand for opi malaga wine nail polish peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the opi malaga wine nail polish niche?: Listings span $11.65–$22.82; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 34,007 reviews — the moat a new listing must climb.