Opi Lets Be Friends Nail Polish

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

+32.2%

Conversion, latest week

5.0%

Market size, estimated

$53Ka year

Peak month

July2.2× the quietest month

Top search term

milky pink nail polish62K searches a year

Listings sell for $10.12 on average, from $5.90 to $22.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $10.12 that is $3K to $5K a year per listing.

Average price

$10.12under the $15 to $100 sweet spot

Price range

$5.90–$22.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Nail Polish. It carries 18,195 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#123in Nail Polish

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

18,195per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months