Is opi got the blues for red nail polish profitable to sell on Amazon United States?

The niche generates $13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (27/100).

How competitive is the opi got the blues for red nail polish niche?

2 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi got the blues for red nail polish?

Top complaints mined from reviews: Color, Moist/Dry, Thickness. The return rate is 0.0%.

When does demand for opi got the blues for red nail polish peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the opi got the blues for red nail polish niche?

Listings span $8.68–$23.76; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 57,611 reviews — the moat a new listing must climb.

opi got the blues for red nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Good$8.68–$23.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.50

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad$13K

$13K/yr · 63K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad57,610.6

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, opi got the blues for red nail polish is a $13K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 27/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi got the blues for red nail polish market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $13K–$16K; units × avg price
Conversion rate: 1.6%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

OPI97%
essie3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top opi got the blues for red nail polish search terms

opi dark red nail polish13K/yr -2.4%3.1% conv.
opi got the blues for red nail polish25K/yr -7.7%1.0% conv.
got the blues for red opi nail polish15K/yr -16.9%1.5% conv.
opi got the blues for red11K/yr -26.7%1.2% conv.

All search terms

Top opi got the blues for red nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection

OPI$11.564.6★91,450 rev

OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection

OPI$11.934.6★91,450 rev

OPI Nail Lacquer Malaga Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.654.6★91,450 rev

OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.764.5★374 rev

OPI Nail Lacquer Im Not Really a Waitress | Opaque Dark Red Pearl Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.534.6★91,450 rev

Newest

by launch date

OPI GelColor Got the Blues for Red | Opaque Dark Blue-Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$23.76374 rev

9mo ago

OPI RapiDry Skip a Beet | Opaque Dark Red Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying

OPI$8.689,595 rev

1y ago

OPI Infinite Shine Raisin the Bar | Opaque Dark Red Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$14.0310,197 rev

2y ago

OPI Nail Lacquer Como se Llama? | Opaque Dark Red Crme Chip Resistant Nail Polish | Peru Collection

OPI$11.5691,450 rev

8y ago

OPI Nail Lacquer We the Female | Opaque Dark Red Crme Chip Resistant Nail Polish | Washington DC Collection

OPI$11.9391,450 rev

18y ago

What buyers say about opi got the blues for red nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color64%

“Gorgeous shade”

Durability8%

“Its very durable”

Quality-Overall5%

“Really good nail polish”

Stitch/Finish/Polish3%

“Great polish”

Moist/Dry2%

“This quick dry formula goes on smooth”

Brightness/Shine/Glow2%

“I also love how shiny”

Shape/Style1%

“The brush is perfectly shaped and it really is one coat and done”

Value For Money1%

“worth every penny”

Texture/Consistency-Overall1%

“has a great consistency”

Coverage1%

“Great coverage, it's not thick at all, and one coat is enough for a full glam”

What buyers complain about

Color24%

“Wrong color”

Moist/Dry13%

“Takes a bit to fully dry”

Thickness10%

“Dries thick on brush”

Durability10%

“Began chipping off within a day”

Quality-Overall9%

“Bad quality”

Product Condition4%

“Im disappointed that the product wasnt new”

Material Quality3%

“Used material”

Value For Money3%

“Kind of expensive”

Adhesion/Stickiness2%

“the brush was not properly adhered to the top”

Advertised Vs Actual Product2%

“color descriptions not appear to be accurate”

Common questions

Is opi got the blues for red nail polish profitable to sell on Amazon United States?: The niche generates $13K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (27/100).
How competitive is the opi got the blues for red nail polish niche?: 2 brands and 31 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi got the blues for red nail polish?: Top complaints mined from reviews: Color, Moist/Dry, Thickness. The return rate is 0.0%.
When does demand for opi got the blues for red nail polish peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the opi got the blues for red nail polish niche?: Listings span $8.68–$23.76; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 57,611 reviews — the moat a new listing must climb.