Opi Gel Nail Polish

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $784K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

3.3%

Market size, estimated

$784Ka year

Peak month

July1.9× the quietest month

Top search term

essie gel couture nail polish862K searches a year

Listings sell for $10.25 on average, from $5.25 to $17.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $10.25 that is $15K to $21K a year per listing.

Average price

$10.25under the $15 to $100 sweet spot

Price range

$5.25–$17.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$21K

Returns

0.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Gel Polish. It carries 6,398 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#204in Gel Polish

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,398per listing

Listings tracked

41

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months