Is opi funny bunny nail polish profitable to sell on Amazon United States?

The niche generates $426K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (39/100).

How competitive is the opi funny bunny nail polish niche?

2 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi funny bunny nail polish?

Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for opi funny bunny nail polish peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the opi funny bunny nail polish niche?

Listings span $7.66–$21.55; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 39,328 reviews — the moat a new listing must climb.

opi funny bunny nail polish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$426K

$426K/yr · 416K searches

Avg price

Good$12.88

avg listing price — sweet spot $15–$100

Price range

Okay$7.66–$21.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad39,327.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi funny bunny nail polish is a $426K/yr Amazon United States market (416K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi funny bunny nail polish market data

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: $322K–$386K; units × avg price
Conversion rate: 8.0%
Avg BSR: #21,327
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

OPI95%
AGIFTMIND5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top opi funny bunny nail polish search terms

opi funny bunny nail polish151K/yr -26.7%5.9% conv.
funny bunny opi93K/yr +37.8%6.9% conv.
opi funny bunny56K/yr -1.4%5.5% conv.
funny bunny nail polish57K/yr -11.6%6.1% conv.
funny bunny34K/yr -18.9%3.3% conv.
opi nail polish funny bunny11K/yr -3.9%4.8% conv.
opi milky white nail polish8K/yr +84.9%1.8% conv.
funny bunny opi nail polish4K/yr -12.4%7.8% conv.
opi nail polish funny bunny color3K/yr -16.5%4.9% conv.

All search terms

Top opi funny bunny nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Funny Bunny | Sheer Soft White Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.244.6★91,450 rev

OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.554.5★426 rev

OPI Infinite Shine Funny Bunny | Sheer Soft White Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$13.954.5★10,197 rev

AGIFTMIND Funny Bunny Socks Crazy Animal Magnetic Hand Holding Socks Anniversary Birthday Gifts for Women Friends (US Alpha One Size Regular Regular White)

AGIFTMIND$7.664.7★56 rev

OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.214.5★42,388 rev

Newest

by launch date

OPI GelColor Funny Bunny | Sheer Soft White Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz

OPI$21.55426 rev

9mo ago

AGIFTMIND Funny Bunny Socks Crazy Animal Magnetic Hand Holding Socks Anniversary Birthday Gifts for Women Friends (US Alpha One Size Regular Regular White)

AGIFTMIND$7.6656 rev

1y ago

OPI Infinite Shine Funny Bunny | Sheer Soft White Crme Long Wear Gel Like Nail Polish | Vegan Long Lasting Streak Free

OPI$13.9510,197 rev

2y ago

OPI Nail Lacquer Put it in Neutral | Sheer Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.2142,388 rev

10y ago

OPI Nail Lacquer Kyoto Pearl | Opaque Soft White Pearl Chip Resistant Nail Polish | Fast Drying Streak Free

OPI$11.6991,450 rev

14y ago

What buyers say about opi funny bunny nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color49%

“Color pretty”

Quality-Overall10%

“O. P.I is a great brand”

Soft Feel5%

“It glides on super smooth”

Stitch/Finish/Polish4%

“Two thin coats gave me solid coverage and the finish looks clean and polished”

Gifting Purpose4%

“This was a gift”

Durability4%

“It also held up well for several days without chipping”

Ease Of Application3%

“Easy to apply”

Moist/Dry3%

“It dries fast”

Advertised Vs Actual Product2%

“Exactly what I was looking for”

Suitability Hot Weather2%

“Great for spring and summer”

What buyers complain about

Color18%

“This is not white”

Quality-Overall18%

“Terrible product”

Value For Money11%

“Not worth the price”

Thickness9%

“Very thin”

Advertised Vs Actual Product8%

“when they advertise falsely”

Moist/Dry6%

“First coat was runny and blotchy”

Durability5%

“this chipped off after a few hours even with a top coat not a fan”

Functionality-Overall2%

“didn't work for me”

Ease Of Cleaning2%

“I had a problem with the polish adhering to the nail after cleaning exactly as recommended”

Defective Material/Parts2%

“Defective and Amazon will not let me return it”

Top return reasons

Size-Overall61%

Quality-Overall17%

Feet Fit9%

Shape/Style7%

Width4%

Value For Money4%

Stiffness2%

Common questions

Is opi funny bunny nail polish profitable to sell on Amazon United States?: The niche generates $426K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (39/100).
How competitive is the opi funny bunny nail polish niche?: 2 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi funny bunny nail polish?: Top complaints mined from reviews: Color, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for opi funny bunny nail polish peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the opi funny bunny nail polish niche?: Listings span $7.66–$21.55; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 39,328 reviews — the moat a new listing must climb.