Is opi bubble bath nail polish profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Launch it (63/100).

How competitive is the opi bubble bath nail polish niche?

3 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in opi bubble bath nail polish?

Top complaints mined from reviews: Value For Money, Color, Durability. The return rate is 0.4%.

When does demand for opi bubble bath nail polish peak?

Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 12.9× the quietest.

What does it cost to enter the opi bubble bath nail polish niche?

Listings span $6.32–$61.21; the average listing price is $22.09 (sweet spot $15–$100). The average incumbent carries 2,944 reviews — the moat a new listing must climb.

opi bubble bath nail polish

Launch it

A $1.5M/yr market growing +38.1% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$22.09

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 1.9M searches

Price range

Great$6.32–$61.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+38.1%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,943.89

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi bubble bath nail polish is a $1.5M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Launch it — 63/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi bubble bath nail polish market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $1.3M–$1.8M; units × avg price
Conversion rate: 3.5%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 4.9%
Avg brand age: 52 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

Manucurist83%
Orly16%
modelones1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 12.9×

Open Trend

Top opi bubble bath nail polish search terms

manicurist460K/yr +43.4%2.5% conv.
orly nail polish302K/yr +10.8%0.6% conv.
manicurist nail polish203K/yr +9.7%2.5% conv.
orly breathable nail polish149K/yr +66.9%0.7% conv.
active blur nail polish51K/yr +395.2%5.4% conv.
breathable nail polish91K/yr +63.4%0.2% conv.
manicurist active blur37K/yr +368.4%5.2% conv.
active glow nail polish118K/yr -23.7%3.8% conv.
manucurist70K/yr +28.0%1.8% conv.
orly90K/yr +2.2%0.6% conv.

All search terms

Top opi bubble bath nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based

Manucurist$19.024.1★4,754 rev

Manucurist Active Glow Raspberry Nail Polish & Care - Ultra-Glowy 2 in 1 Nail Concealer & Care - Plant-Based Ingredients: Sweet Almond Oil Raspberry - Vegan & Made in France

Manucurist$18.714.1★4,754 rev

Manucurist Active Smooth 00 Nail Concealer Polish & Care - 2 in 1 Nude Nail Polish : Nail Strengthener and Growth - No Lamp - Ridge Filler for Nails - Natural Ros Nail Polish

Manucurist$18.684.2★1,727 rev

Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair

Manucurist$18.664.1★4,754 rev

Manucurist Active Bright All in One Nail Perfector: Brightening Care Nail Polish - No Lamp - Vegan & Made in France - White Nail Polish - Nail Strengthener - Gifts for Women

Manucurist$18.704.1★4,754 rev

Newest

by launch date

Manucurist Active Blur Blurring Treatment Nail Polish Powder Pink Matte Nails Care with Niacinamide No Lamp Vegan & Made in France Nail Strengthener and Growth for Weak Nails Plant-Based

Manucurist$19.024,754 rev

5mo ago

Orly Nail Retouch Smooth + Blur | Nail Perfector for Ridges & Imperfections | Delivers an airbrushed Photoshop for Your Nails Effect | Blurs Smooths & Evens Tone | Matte Finish Base Coat (18 ml)

Orly$12.99279 rev

10mo ago

Manucurist Ultimate Glow Manicure Set - As Seen on QVC - Nail Care Routine in Red Pouch: Active Glow Raspberry Complete Serum Cuticle Softener 3 Boxwood Sticks & Mini Nail File - Travel Essentials

Manucurist$38.5417 rev

11mo ago

Manucurist Active Shine Illuminating & Care Nail Polish - Nail Concealer - No Lamp - Ultra-Shiny 2 in 1 Nude Gel Polish: Nail Strengthener and Growth Highlighter & Care - Helps Damaged Nails Repair

Manucurist$18.664,754 rev

1y ago

Manucurist Active Plump Nail Polish & Care - Collagen & Peach Extract - No Lamp - Nail Hydrator with Ultra-Glossy Baby Rose Shimmer for Instant Plumping Effect - Nail Volumizer - Vegan & Plant-Based

Manucurist$18.784,754 rev

1y ago

What buyers say about opi bubble bath nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Color is vibrant”

Quality-Overall12%

“it looks very pretty on”

Durability7%

“dont break easily”

Stitch/Finish/Polish6%

“I especially love the matte finish—it does a great job of camouflaging imperfections without looking heavy or overdone”

Moist/Dry6%

“Really works to hydrate”

Brightness/Shine/Glow5%

“love the sparkle”

Value For Money4%

“Worth the Price”

Ease Of Application4%

“Applies nicely”

Soft Feel4%

“It is silky smooth”

Ease Of Use3%

“Easy to put on”

What buyers complain about

Value For Money14%

“Not worth the price”

Color12%

“not happy with the color”

Durability9%

“Not durable”

Advertised Vs Actual Product7%

“Not as described”

Moist/Dry6%

“Terrible Dry Time”

Quality-Overall6%

“the quality goes missing”

Functionality-Overall4%

“It didnt work well for me”

Thickness3%

“both bottles got thicker”

Strength2%

“They were brittle”

Smell2%

“Has a very strong smell”

Top return reasons

Color35%

Advertised Vs Actual Product16%

Functionality-Overall13%

Leak-Proof5%

Smell4%

Moist/Dry3%

Durability2%

Ease Of Application2%

Defective Material/Parts2%