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opi big apple red nail polish

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 72Conversion 97Competition 0Returns 99Price range 68Avg price 69Brand share 0Review moat 1Quality gap 33

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+54.8%

90-day search growth — must beat 0% to launch

Avg price

Good$14.32

avg listing price — sweet spot $15–$100

Price range

Good$11.29–$22.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 65K searches

Review moat

Bad48,367.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, opi big apple red nail polish is a $134K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

opi big apple red nail polish market data

Units sold / yr
8K–10K
avg 2,000–2,500/product
Revenue / yr
$115K–$143K
units × avg price
Conversion rate
14.5%
Avg BSR
#64
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
61 months
Avg seller age
167 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OPI100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +54.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.1×

Top opi big apple red nail polish search terms

  • opi big apple red nail polish25K/yr
  • big apple red opi20K/yr
  • opi big apple red12K/yr
  • opi big apple red gel nail polish7K/yr
  • big apple red opi polish39/yr
All search terms

Top opi big apple red nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$27K40%$54K60%$80K80%$107K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about opi big apple red nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color67%

“Beauty color for any occasion”

Durability7%

“Consistency is pretty good too”

Texture/Consistency-Overall5%

“has nice consistency”

Stitch/Finish/Polish5%

“This polish gives a clean”

Quality-Overall5%

“Quality worth the price”

Coverage2%

“Good coverage even if I use just one coat of red and clear topcoat”

Value For Money1%

“Always worth the price”

Suitability Combination Skin1%

“It looks great with my skin tone too if I wanted a red color”

Advertised Vs Actual Product1%

“Its exactly as it looks in the bottle”

Allergies1%

“Great option if youre sensitive to HEMA or other allergens in gel polish”

What buyers complain about

Moist/Dry25%

“Doesnt dry well”

Color19%

“It is awful not only with the color doesnt look like the bottle”

Quality-Overall13%

“Horrible quality”

Durability13%

“Began chipping off within a day”

Thickness13%

“Too thick”

Product Condition13%

“Came used”

Smudge Resistance6%

“Chips and smudges easily”

Top return reasons

Color55%
Advertised Vs Actual Product12%
Value For Money9%
Thickness4%
Product Condition4%
Functionality-Overall3%
Moist/Dry3%
Compatibility-Overall2%
Brightness/Shine/Glow2%
Adhesion/Stickiness2%

Common questions

Is opi big apple red nail polish profitable to sell on Amazon United States?
The niche generates $134K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.8%. Flapen's verdict: Skip it (45/100).
How competitive is the opi big apple red nail polish niche?
1 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in opi big apple red nail polish?
Top complaints mined from reviews: Moist/Dry, Color, Quality-Overall. The return rate is 0.1%.
When does demand for opi big apple red nail polish peak?
Demand peaks in Jun–Jul–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the opi big apple red nail polish niche?
Listings span $11.29–$22.79; the average listing price is $14.32 (sweet spot $15–$100). The average incumbent carries 48,368 reviews — the moat a new listing must climb.