Opi Base Coat

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+28.3%

Conversion, latest week

16.2%

Market size, estimated

$229Ka year

Peak month

June1.4× the quietest month

Top search term

opi base coat71K searches a year

Listings sell for $14.39 on average, from $11.39 to $22.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At $14.39 that is $36K to $43K a year per listing.

Average price

$14.39under the $15 to $100 sweet spot

Price range

$11.39–$22.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,500–3,000

Revenue per listing a year

$36K–$43K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Base & Top Coats. It carries 4,500 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#60in Base & Top Coats

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,500per listing

Listings tracked

6

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months