Opi Barbie

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

+40.3%

Conversion, latest week

3.1%

Market size, estimated

$78Ka year

Peak month

June2.4× the quietest month

Top search term

opi pink nail polish57K searches a year

Listings sell for $11.54 on average, from $8.41 to $14.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.54 that is $1K to $3K a year per listing.

Average price

$11.54under the $15 to $100 sweet spot

Price range

$8.41–$14.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Nail Polish. It carries 26,181 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#90in Nail Polish

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

26,181per listing

Listings tracked

22

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months