Opal Nail Polish

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+39.6%

Conversion, latest week

2.0%

Market size, estimated

$14Ka year

Peak month

May1.8× the quietest month

Top search term

opal nail polish31K searches a year

Listings sell for $9.65 on average, from $3.58 to $15.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.65 that is $0 to $965 a year per listing.

Average price

$9.65under the $15 to $100 sweet spot

Price range

$3.58–$15.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$965

Returns

1.0%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Nail Polish. It carries 21,261 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#194in Nail Polish

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

21,261per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months