Skip to content

Onyx Coffee

Fail

The top 5 brands take 94% of clicks, so Onyx Coffee is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$62K/yr169K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 99 sellers

Flapen Score

Onyx Coffee against its category

The dotted line is the Beauty & Personal Care average. Past it, Onyx Coffee is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onyx Coffee market on Amazon at a glance

Shoppers on Amazon United States searched for Onyx Coffee 169K times last year and spent an estimated $62K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
1.8%
Market size, estimated
$62Ka year
Peak month
January1.8× the quietest month
Top search term
onyx114K searches a year

02 · Price

A sale here is worth $20.63.

Listings sell for $20.63 on average, from $6.25 to $72.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.63 that is $0 to $2K a year per listing.

Average price
$20.63inside the $15 to $100 sweet spot
Price range
$6.25–$72.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #276 within Foot & Hand Care. It carries 9,418 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#276in Foot & Hand Care
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
9,418per listing
Listings tracked
20

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
52 months

Products

Top Onyx Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

99

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Brand 141%
  • Brand 235%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Onyx Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Onyx Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onyx114K/yr
  • onyx professional17K/yr
  • onix21K/yr
  • onyx foot care5K/yr
  • onyx pedi please2K/yr
  • onyx callus remover3K/yr
  • onyx nail4K/yr
  • onxy3K/yr

Reviews and returns

What reviews say buyers love and hate about Onyx Coffee

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
13%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Onyx Coffee questions

Answered from the same tracked data.