Skip to content
43

onyx coffee

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 42Conversion 22Competition 39Returns 95Price range 84Avg price 89Brand share 14Review moat 22Quality gap 53

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$20.63

avg listing price — sweet spot $15–$100

Price range

Great$6.25–$72.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,418.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$62K

$62K/yr · 169K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, onyx coffee is a $62K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

onyx coffee market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$52K–$62K
units × avg price
Conversion rate
1.8%
Avg BSR
#276
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
4.2%
Avg brand age
52 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

99

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Onyx Professional41%
  • Onyx35%
  • LPBeads11%
  • MASSIVE BEADS4%
  • WHITESTONE JEWELRY CO.3%
  • Forge & Foundry2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Top onyx coffee search terms

  • onyx114K/yr
  • onyx professional17K/yr
  • onix21K/yr
  • onyx foot care5K/yr
  • onyx pedi please2K/yr
  • onyx callus remover3K/yr
  • onyx nail4K/yr
  • onxy3K/yr
All search terms

Top onyx coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$18K40%$25K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about onyx coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Nice smell”

Soft Feel11%

“smoothes out your skin”

Quality-Overall9%

“Overall nice set”

Moist/Dry7%

“Great hydration,”

Efficiency6%

“Does the job”

Ease Of Use5%

“easy to clean”

Value For Money4%

“Good value”

Ease Of Application4%

“Very effective with multiple applications”

Durability3%

“Have used for years”

Advertised Vs Actual Product3%

“as advertised”

What buyers complain about

Functionality-Overall13%

“Did not work”

Smell9%

“Overpowering scent”

Hard Feel6%

“not soft with this”

Moist/Dry5%

“I have extremely dry feet”

Value For Money5%

“Not worth the price”

Size-Overall4%

“Too short”

Symptom Reduction3%

“No improvement”

Durability3%

“breaking as much”

Thickness3%

“It's very thick”

Ease Of Application3%

“But for what it does Ill deal with the annoying applicator”

Top return reasons

Size-Overall28%
Functionality-Overall17%
Smell16%
Advertised Vs Actual Product8%
Adhesion/Stickiness6%
Value For Money3%
Product Condition2%
Moist/Dry2%
Defective Material/Parts2%
Absorbency1%

Common questions

Is onyx coffee profitable to sell on Amazon United States?
The niche generates $62K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Skip it (43/100).
How competitive is the onyx coffee niche?
8 brands and 99 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in onyx coffee?
Top complaints mined from reviews: Functionality-Overall, Smell, Hard Feel. The return rate is 0.9%.
When does demand for onyx coffee peak?
Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the onyx coffee niche?
Listings span $6.25–$72.64; the average listing price is $20.63 (sweet spot $15–$100). The average incumbent carries 9,418 reviews — the moat a new listing must climb.