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One Size Setting Powder

Fail

The top 5 brands take 94% of clicks, so One Size Setting Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$775K/yr1.0M searches / yr
90-day growth
+6.1%search demand this quarter
Competition
79%top-5 click share · 7 brands · 99 sellers

Flapen Score

One Size Setting Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, One Size Setting Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Size Setting Powder market on Amazon at a glance

Shoppers on Amazon United States searched for One Size Setting Powder 1.0M times last year and spent an estimated $775K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $775K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
2.6%
Market size, estimated
$775Ka year
Peak month
July4.9× the quietest month
Top search term
one size329K searches a year

02 · Price

A sale here is worth $28.28.

Listings sell for $28.28 on average, from $13.28 to $54.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $28.28 that is $113K to $141K a year per listing.

Average price
$28.28inside the $15 to $100 sweet spot
Price range
$13.28–$54.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$113K–$141K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Face. It carries 13,881 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#105in Face
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
13,881per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top One Size Setting Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

99

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Brand 158%
  • Brand 217%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

One Size Setting Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Search terms

Top One Size Setting Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one size329K/yr
  • kimchi setting powder256K/yr
  • kimchi makeup71K/yr
  • kimchi powder64K/yr
  • one size makeup64K/yr
  • kim chi puff puff pass powder51K/yr
  • kim chi makeup32K/yr
  • kimchi chic22K/yr
  • one size beauty18K/yr
  • kimchi beauty15K/yr

Reviews and returns

What reviews say buyers love and hate about One Size Setting Powder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Too tight”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common One Size Setting Powder questions

Answered from the same tracked data.