One Size Makeup
MaybeAn estimated 0.4% of orders come back. But the average product has 4,728 reviews to catch up to, so One Size Makeup is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.2M/yr1.3M searches / yr
- 90-day growth
- +67.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 143 sellers
Flapen Score
One Size Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, One Size Makeup is stronger. Inside it, weaker.
Market
The One Size Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for One Size Makeup 1.3M times last year and spent an estimated $1.2M. The top 5 brands take 89% of clicks. Demand peaks in Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +67.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $1.2Ma year
- Peak month
- July1.9× the quietest month
- Top search term
- one size setting spray937K searches a year
02 · Price
A sale here is worth $31.60.
Listings sell for $31.60 on average, from $10.56 to $82.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $31.60 that is $126K to $158K a year per listing.
- Average price
- $31.60inside the $15 to $100 sweet spot
- Price range
- $10.56–$82.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $126K–$158K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Face Mists. It carries 4,728 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 47%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Face Mists
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,728per listing
- Listings tracked
- 17
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top One Size Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
143
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Brand 152%
- Brand 214%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 64%
- Open — no brand owns it (3 brands, 7%)
Demand
One Size Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.9×
Search terms
Top One Size Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one size setting spray937K/yr
- onesize setting spray44K/yr
- o/s setting spray61K/yr
- on till dawn setting spray58K/yr
- patrick starr setting spray39K/yr
- one size on til dawn setting spray13K/yr
- os setting spray39K/yr
- setting spray one size31K/yr
- one size spray13K/yr
- o/s fixing spray6K/yr
Reviews and returns
What reviews say buyers love and hate about One Size Makeup
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Size Makeup questions
Answered from the same tracked data.









