One Dollar
FailThe top 5 brands take 100% of clicks, so One Dollar is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $90K/yr176K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 54 sellers
Flapen Score
One Dollar against its category
The dotted line is the Beauty & Personal Care average. Past it, One Dollar is stronger. Inside it, weaker.
Market
The One Dollar market on Amazon at a glance
Shoppers on Amazon United States searched for One Dollar 176K times last year and spent an estimated $90K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 28.8% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 28.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 28.8%
- Market size, estimated
- $90Ka year
- Top search term
- one dollar118K searches a year
02 · Price
A sale here is worth $1.79.
Listings sell for $1.79 on average, from $1.00 to $2.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $1.79 that is $4K to $4K a year per listing.
- Average price
- $1.79under the $15 to $100 sweet spot
- Price range
- $1.00–$2.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $4K–$4K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #915 within Eyes. It carries 7,736 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #915in Eyes
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 7,736per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top One Dollar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 138%
- Brand 235%
- Brand 320%
- Brand 46%
- Brand 52%
- Open — no brand owns it (0%)
Search terms
Top One Dollar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one dollar118K/yr
- onedollar20K/yr
- wet n wild eyeliner pencil8K/yr
- un dlar7K/yr
- un dolar7K/yr
- wet and wild eyeliner pencil5K/yr
- one doller3K/yr
- wet n wild kohl eyeliner pencil3K/yr
- wet n wild color icon kohl eyeliner pencil3K/yr
- one dolla2K/yr
Reviews and returns
What reviews say buyers love and hate about One Dollar
We read the reviews and the return reasons for every product selling here.
“Smudges”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Dollar questions
Answered from the same tracked data.









