One Direction

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

469K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

0.5%

Market size, estimated

$85Ka year

Peak month

October5.9× the quietest month

Top search term

one direction270K searches a year

Listings sell for $33.79 on average, from $9.93 to $75.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.79 that is $3K to $8K a year per listing.

Average price

$33.79inside the $15 to $100 sweet spot

Price range

$9.93–$75.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

0.5%of orders · Amazon United States median 2.1%

18% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #3,048 within Women's. It carries 424 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

18%

Prime listings

64%

Out of stock, average day

17.7%

Average rank

#3,048in Women's

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

424per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months