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One Blade Razor

Maybe

Shoppers spend $15.1M a year here. But the top 5 brands take 100% of clicks, so One Blade Razor is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$15.1M/yr4.3M searches / yr
90-day growth
+8.3%search demand this quarter
Competition
74%top-5 click share · 3 brands · 22 sellers

Flapen Score

One Blade Razor against its category

The dotted line is the Beauty & Personal Care average. Past it, One Blade Razor is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Blade Razor market on Amazon at a glance

Shoppers on Amazon United States searched for One Blade Razor 4.3M times last year and spent an estimated $15.1M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.1M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
8.0%
Market size, estimated
$15.1Ma year
Peak month
December1.6× the quietest month
Top search term
philips one blade964K searches a year

02 · Price

A sale here is worth $43.59.

Listings sell for $43.59 on average, from $24.64 to $83.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $43.59 that is $1.3M to $1.7M a year per listing.

Average price
$43.59inside the $15 to $100 sweet spot
Price range
$24.64–$83.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$1.3M–$1.7M
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 4,846 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Men's
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,846per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top One Blade Razor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$1.5M$3.0M$4.5M$6.0M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Norelco84%
  • PHILIPS14%
  • SUZZYLEMON2%
  • Open — no brand owns it (0%)

Demand

One Blade Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top One Blade Razor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips one blade964K/yr
  • phillips one blade640K/yr
  • one blade591K/yr
  • philips norelco one blade527K/yr
  • norelco one blade363K/yr
  • oneblade263K/yr
  • phillips norelco one blade270K/yr
  • one blade razor233K/yr
  • one blade philips81K/yr
  • philips oneblade103K/yr

Reviews and returns

What reviews say buyers love and hate about One Blade Razor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.07

broke in a week

Breaks easily

Didn't last

Charging11%−0.05

Doesnt charge

Not charging

Its been impossible to charge it

Quality-Overall10%+0.68

Cheap quality

Awful quality

Lower quality

Value For Money9%+0.60

very expensive

Too expensive

Expensive

Functionality-Overall8%−0.04

Not working properly

Not very effective

Didn't work for me

Love

Quality-Overall19%+0.68

Great quality product with good versatility

Awesome quality

Luckily, the quality is good and keeps the razor working like the day you bought it

Ease Of Use11%+0.78

EASE OF USE

it is easy to hold

EASY to replace

Value For Money11%+0.60

Good deal

Best value

Worth the price

Battery Life6%+0.20

Battery life is outstanding

Battery lasts a long time

the battery lasts decently

Advertised Vs Actual Product6%+0.58

It does what it says

As described

Just what I needed

Return

1.5% Return rate 20% Fixable by listing

Functionality-Overall21%██▇███

Not working properly

Not very effective

Didn't work for me

Defective Material/Parts12%▇▇███▇
Charging10%▇▆█▇▆▆

Doesnt charge

Not charging

Its been impossible to charge it

Advertised Vs Actual Product10%▇█▇▇▇▇
Product Condition8%▆▇█▇▆▇

Used

Product came used

Its not new

FAQ

Common One Blade Razor questions

Answered from the same tracked data.