One Blade Razor
MaybeShoppers spend an estimated $15.1M a year here. But the top 5 brands take 100% of clicks, so One Blade Razor is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $15.1M/yr4.3M searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 22 sellers
Flapen Score
One Blade Razor against its category
The dotted line is the Beauty & Personal Care average. Past it, One Blade Razor is stronger. Inside it, weaker.
Market
The One Blade Razor market on Amazon at a glance
Shoppers on Amazon United States searched for One Blade Razor 4.3M times last year and spent an estimated $15.1M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.1M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $15.1Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- philips one blade964K searches a year
02 · Price
A sale here is worth $43.59.
Listings sell for $43.59 on average, from $24.64 to $83.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $43.59 that is $1.3M to $1.7M a year per listing.
- Average price
- $43.59inside the $15 to $100 sweet spot
- Price range
- $24.64–$83.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $1.3M–$1.7M
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 4,846 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Men's
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,846per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top One Blade Razor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 214%
- Brand 32%
- Open — no brand owns it (0%)
Demand
One Blade Razor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top One Blade Razor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips one blade964K/yr
- phillips one blade640K/yr
- one blade591K/yr
- philips norelco one blade527K/yr
- norelco one blade363K/yr
- oneblade263K/yr
- phillips norelco one blade270K/yr
- one blade razor233K/yr
- one blade philips81K/yr
- philips oneblade103K/yr
Reviews and returns
What reviews say buyers love and hate about One Blade Razor
We read the reviews and the return reasons for every product selling here.
“broke in a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common One Blade Razor questions
Answered from the same tracked data.









