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One Blade Razor

Maybe

Shoppers spend an estimated $15.1M a year here. But the top 5 brands take 100% of clicks, so One Blade Razor is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$15.1M/yr4.3M searches / yr
90-day growth
+8.3%search demand this quarter
Competition
74%top-5 click share · 3 brands · 22 sellers

Flapen Score

One Blade Razor against its category

The dotted line is the Beauty & Personal Care average. Past it, One Blade Razor is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Blade Razor market on Amazon at a glance

Shoppers on Amazon United States searched for One Blade Razor 4.3M times last year and spent an estimated $15.1M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.1M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
8.0%
Market size, estimated
$15.1Ma year
Peak month
December1.6× the quietest month
Top search term
philips one blade964K searches a year

02 · Price

A sale here is worth $43.59.

Listings sell for $43.59 on average, from $24.64 to $83.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $43.59 that is $1.3M to $1.7M a year per listing.

Average price
$43.59inside the $15 to $100 sweet spot
Price range
$24.64–$83.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$1.3M–$1.7M
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Men's. It carries 4,846 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Men's
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,846per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top One Blade Razor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

One Blade Razor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top One Blade Razor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips one blade964K/yr
  • phillips one blade640K/yr
  • one blade591K/yr
  • philips norelco one blade527K/yr
  • norelco one blade363K/yr
  • oneblade263K/yr
  • phillips norelco one blade270K/yr
  • one blade razor233K/yr
  • one blade philips81K/yr
  • philips oneblade103K/yr

Reviews and returns

What reviews say buyers love and hate about One Blade Razor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.5%of orders come back
“broke in a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common One Blade Razor questions

Answered from the same tracked data.