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One Blade Guards

Maybe

Returns run at only 1.0% of orders. But the top 5 products take 76% of clicks, so One Blade Guards is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$246K/yr231K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
76%top-5 click share · 8 brands · 14 sellers

Flapen Score

One Blade Guards against its category

The dotted line is the Beauty & Personal Care average. Past it, One Blade Guards is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Blade Guards market on Amazon at a glance

Shoppers on Amazon United States searched for One Blade Guards 231K times last year and spent an estimated $246K. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
8.6%
Market size, estimated
$246Ka year
Peak month
January1.2× the quietest month
Top search term
philips one blade guards37K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $7.78 to $28.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.45 that is $9K to $12K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$7.78–$28.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #459 within Hair Cutting Tools. It carries 1,015 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#459in Hair Cutting Tools
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
13

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top One Blade Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$25K$49K$74K$98K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • KIONCARE44%
  • Jorvex14%
  • Senenatur14%
  • Norelco10%
  • TRESBOUTIQUE10%
  • LSAUVWN5%
  • Open — no brand owns it (2 brands, 4%)

Demand

One Blade Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top One Blade Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips one blade guards37K/yr
  • one blade guards31K/yr
  • philips one blade attachments15K/yr
  • phillips one blade guards18K/yr
  • one blade attachments14K/yr
  • norelco one blade guards15K/yr
  • oneblade guard13K/yr
  • one blade guard9K/yr
  • oneblade attachments10K/yr
  • one blade accessories8K/yr

Reviews and returns

What reviews say buyers love and hate about One Blade Guards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.30

Doesnt fit

Loose fit

they are very small

Quality-Overall13%+1.33

Cheap quality

Cheaply made, doesnt fit well either

Terrible quality

Durability11%−0.06

Breaks easily

Keep falling off

Already broke after first time using

Value For Money7%+0.95

Stupidly overpriced

A little expensive

A bit pricey

Compatibility-Overall6%−0.04

doesn't fit in any of the 2 machines that I got

didn't work for my razor

Incompatible with all oneblade razors

Love

Quality-Overall20%+1.33

Good quality

Great product exactly what I needed

Pretty good and the price very reasonable

Size-Overall20%+0.30

Fit perfect

Fits securely

It fits snug

Ease Of Use8%

Easy to clean and use

easier to use

easy to store in one place

Advertised Vs Actual Product8%+0.52

As advertised

Exactly as Described

Just what I needed

Value For Money8%+0.95

Well worth the money

Great price

Pretty good and the price very reasonable

Return

1.0% Return rate 56% Fixable by listing

Size-Overall43%▇▇▇▇██

Doesnt fit

Loose fit

they are very small

Compatibility-Overall11%▇█▇▇▇▇

doesn't fit in any of the 2 machines that I got

didn't work for my razor

Incompatible with all oneblade razors

Advertised Vs Actual Product10%▇▅█▅▇▆
Functionality-Overall9%▇▅▆██▇

Doesn't work

They don't work as good as the original combs

Some of the tools wont work properly

Add-Ons/Attachments7%▇█▆█▅▃

Broke when I tried to attach it

The attachments are very delicate the number 3 broke the first time I used it

None of the attachments work

FAQ

Common One Blade Guards questions

Answered from the same tracked data.