Omorfee Lip Lightening Balm

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

3.8%

Market size, estimated

$73Ka year

Top search term

lip serum for dark lips12K searches a year

Listings sell for $13.56 on average, from $7.83 to $27.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.56 that is $1K to $3K a year per listing.

Average price

$13.56under the $15 to $100 sweet spot

Price range

$7.83–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #637 within Lip Care. It carries 814 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

92%

Out of stock, average day

0.2%

Average rank

#637in Lip Care

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

814per listing

Listings tracked

24

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

46 months