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Ombre Bundles

Fail

Buyers convert on only 0.4% of searches, so Ombre Bundles is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$158K/yr500K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
57%top-5 click share · 15 brands · 16 sellers

Flapen Score

Ombre Bundles against its category

The dotted line is the Beauty & Personal Care average. Past it, Ombre Bundles is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ombre Bundles market on Amazon at a glance

Shoppers on Amazon United States searched for Ombre Bundles 500K times last year and spent an estimated $158K. The top 5 brands take 75% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
0.4%
Market size, estimated
$158Ka year
Peak month
August2.2× the quietest month
Top search term
brown bundles human hair91K searches a year

02 · Price

A sale here is worth $88.06.

Listings sell for $88.06 on average, from $31.89 to $140.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $88.06 that is $9K to $22K a year per listing.

Average price
$88.06inside the $15 to $100 sweet spot
Price range
$31.89–$140.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #991 within Hair Extensions. It carries 1,152 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#991in Hair Extensions
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
1,152per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ombre Bundles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

21%

  • Brand 136%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Ombre Bundles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Ombre Bundles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown bundles human hair91K/yr
  • brown human hair bundles60K/yr
  • brown bundles54K/yr
  • color 4 bundles human hair31K/yr
  • honey brown bundles25K/yr
  • dark brown bundles human hair28K/yr
  • human hair bundles brown25K/yr
  • chocolate brown bundles21K/yr
  • chocolate brown human hair bundles18K/yr
  • dark brown human hair bundles18K/yr

Reviews and returns

What reviews say buyers love and hate about Ombre Bundles

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
31%of negative reviews mention “Thickness”
3.3%of orders come back
“Thin not thick”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ombre Bundles questions

Answered from the same tracked data.