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Olivier Midy Face Oil

Fail

The top 5 products take 100% of clicks, so Olivier Midy Face Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 48
Market size
$112K/yr23K searches / yr
90-day growth
-45.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Olivier Midy Face Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Olivier Midy Face Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olivier Midy Face Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Olivier Midy Face Oil 23K times last year and spent an estimated $112K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-45.2%
Conversion, latest week
5.7%
Market size, estimated
$112Ka year
Top search term
olivier midy face oil14K searches a year

02 · Price

A sale here is worth $84.08.

Listings sell for $84.08 on average, from $31.35 to $154.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $84.08 that is $0 to $8K a year per listing.

Average price
$84.08inside the $15 to $100 sweet spot
Price range
$31.35–$154.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #896 within Face Oil. It carries 2,017 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#896in Face Oil
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,017per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Olivier Midy Face Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 36%
  • Open — no brand owns it (0%)

Search terms

Top Olivier Midy Face Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olivier midy face oil14K/yr
  • oliver midy face oil5K/yr
  • olivier midy face oil eclat2K/yr
  • olivier midy anti aging face oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Olivier Midy Face Oil

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
31%of negative reviews mention “Smell”
1.5%of orders come back
“Fishy Smell”
A buyer, on “Smell”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Olivier Midy Face Oil questions

Answered from the same tracked data.