Is olive oil soap profitable to sell on Amazon United States?

The niche generates $352K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the olive oil soap niche?

12 brands and 94 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in olive oil soap?

Top complaints mined from reviews: Smell, Ingredients-Overall, Allergies. The return rate is 0.6%.

When does demand for olive oil soap peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the olive oil soap niche?

Listings span $5.50–$29.46; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.

olive oil soap

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.11

avg listing price — sweet spot $15–$100

Price range

Good$5.50–$29.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$352K

$352K/yr · 301K searches

Review moat

Good1,406.24

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, olive oil soap is a $352K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

olive oil soap market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $378K–$453K; units × avg price
Conversion rate: 7.8%
Avg BSR: #756
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 3.7%
Avg brand age: 75 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Kiss My Face32%
Papoutsanis17%
Al-Jamal16%
AnatoliaDaphne15%
Skin Said Yes8%
Anatolia Soap4%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top olive oil soap search terms

olive oil soap124K/yr +20.2%5.2% conv.
olive oil soap bar42K/yr -5.9%6.8% conv.
kiss my face olive oil soap29K/yr +20.5%12.1% conv.
olive oil bar soap13K/yr +4.2%4.7% conv.
olive soap12K/yr +8.7%4.2% conv.
kiss my face soap15K/yr -7.2%5.8% conv.
nablus soap10K/yr +15.6%6.4% conv.
turkish olive oil soap3K/yr +757.8%1.9% conv.
greek olive oil soap8K/yr +6.5%4.9% conv.
papoutsanis olive oil soap5K/yr +6.0%7.6% conv.

All search terms

Top olive oil soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kiss My Face Olive Oil Fragrance Free Bar Soap Moisturizing Bar Soap Cruelty Free Vegan Soap Palm Oil Free 4 Oz - 3 Count (Pack of 1)

Kiss My Face$6.624.2★6,172 rev

Papoutsanis Greek Olive Oil Based Soap Bar - Natural and Pure Plant-Based Castile Bar Soap - Unscented - Hypoallergenic - (New & Improved Formula infused with Coconut Oil) - 7.9oz Bars Pack of 4

Papoutsanis$16.924.4★3,150 rev

Al-Jamal ~ Palestinian Olive Oil Soap Bar West Bank Holy Land Organic Natural Traditional ~Al-Jamal ~ Nablus (Count 6)

Al-Jamal$25.514.7★712 rev

AnatoliaDaphne Olive Oil Soap Bar - Handmade 100% Pure Natural & Vegan 5.3 oz Each Bar

AnatoliaDaphne$19.044.5★793 rev

Skin Said Yes Pure Olive Oil Soap Bar 4 Pack | Made in Greece | 7.2 Oz. per Bar - Natural Soap for Hydrating & Nourishing - For All Skin Types - Great for Daily Cleansing & Care

Skin Said Yes$18.384.6★271 rev

Newest

by launch date

Aleppo Soap 2 Pack 7 oz Each | 100% Olive Oil Handmade Natural Castile Soap | Organic Olive Oil Bars for Face & Body Care | 200 g x 2

cozy soap$9.9060 rev

7mo ago

AnatoliaDaphne Olive Oil Soap Bar - Handmade 100% Pure Natural & Vegan 5.3 oz Each Bar

AnatoliaDaphne$19.04793 rev

7mo ago

Jericho Olive Oil Soap Bar 86% Pure Cold Pressed Natural Soap for Sensitive Skin Face & Body Fragrance Free Palm Oil Free Vegan Cleanser 2 Bars 4.4 oz Each

Jericho$9.9225 rev

8mo ago

Skin Said Yes Pure Olive Oil Soap Bar 4 Pack | Made in Greece | 7.2 Oz. per Bar - Natural Soap for Hydrating & Nourishing - For All Skin Types - Great for Daily Cleansing & Care

Skin Said Yes$18.38271 rev

2y ago

Skin Said Yes Olive Oil Bar Soap 8 Pack | Made in Greece | Pure Oilve Oil Hand Soap | Moisturizing Nuorishing and Gentle on Skin Rich in Antioxidants

Skin Said Yes$29.46271 rev

2y ago

What buyers say about olive oil soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell11%

“The fragrance is lovely”

Quality-Overall10%

“Item was great as usual”

Moist/Dry9%

“moisturizes well”

Soft Feel9%

“smooth and soft”

Cleansing7%

“Cleans well”

Lather7%

“The bars actually lather up really well”

Value For Money5%

“worth the money”

Suitability Combination Skin4%

“Good for my skin”

Suitability Dry Skin4%

“its cleared it up better than the products thats made for dry skin”

Ingredients-Overall3%

“Appreciate the Clean Ingredients”

What buyers complain about

Smell23%

“Awful smell”

Ingredients-Overall10%

“Very few ingredients”

Allergies10%

“itching skin”

Moist/Dry4%

“Didn't Find It Moisturizing”

Size-Overall4%

“Very large bars”

Value For Money3%

“It's a little pricey”

Lather2%

“Doesnt really lather”

Advertised Vs Actual Product2%

“The bars do not quite match the listing picture”

Stain Resistance1%

“It leaves a subtle stain in the tiles”

Quality-Overall1%

“are very cheap to produce”

Top return reasons

Smell45%

Advertised Vs Actual Product22%

Ingredients-Overall7%

Size-Overall6%

Moist/Dry3%

Skin Health2%

Value For Money2%

Product Condition1%

Suitability Dry Skin1%

Defective Material/Parts1%

Common questions

Is olive oil soap profitable to sell on Amazon United States?: The niche generates $352K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the olive oil soap niche?: 12 brands and 94 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in olive oil soap?: Top complaints mined from reviews: Smell, Ingredients-Overall, Allergies. The return rate is 0.6%.
When does demand for olive oil soap peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the olive oil soap niche?: Listings span $5.50–$29.46; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.