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Olive Oil Soap

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 88% of clicks, so Olive Oil Soap is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$352K/yr301K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 94 sellers

Flapen Score

Olive Oil Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Olive Oil Soap is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Oil Soap 301K times last year and spent an estimated $352K. The top 5 brands take 88% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
7.8%
Market size, estimated
$352Ka year
Peak month
January1.3× the quietest month
Top search term
olive oil soap124K searches a year

02 · Price

A sale here is worth $15.11.

Listings sell for $15.11 on average, from $5.50 to $29.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.11 that is $15K to $19K a year per listing.

Average price
$15.11inside the $15 to $100 sweet spot
Price range
$5.50–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #756 within Cleansers. It carries 1,406 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#756in Cleansers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,406per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Olive Oil Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$35K$53K$70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

94

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

9%

  • Kiss My Face32%
  • Papoutsanis17%
  • Al-Jamal16%
  • AnatoliaDaphne15%
  • Skin Said Yes8%
  • Anatolia Soap4%
  • Open — no brand owns it (6 brands, 9%)

Demand

Olive Oil Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Olive Oil Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil soap124K/yr
  • olive oil soap bar42K/yr
  • kiss my face olive oil soap29K/yr
  • olive oil bar soap13K/yr
  • olive soap12K/yr
  • kiss my face soap15K/yr
  • nablus soap10K/yr
  • turkish olive oil soap3K/yr
  • greek olive oil soap8K/yr
  • papoutsanis olive oil soap5K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.16

Awful smell

Unpleasant smell

Strong smell

Ingredients-Overall10%−0.14

Very few ingredients

Bad ingredients

Changed Ingredients

Allergies10%−0.03

itching skin

Broke out in a rash

itchy spot since I started using

Moist/Dry4%+0.38

Didn't Find It Moisturizing

I don't think it's that moisturizing

Not moisturizing

Size-Overall4%

Very large bars

Although it looks smaller in person

bigger than I expected

Love

Smell11%−0.16

The fragrance is lovely

It's fragrance free

Smells great

Quality-Overall10%+0.51

Item was great as usual

Excellent product

Soap is very good quality

Moist/Dry9%+0.38

moisturizes well

It is very moisturizing

gentle moisturizer for skin

Soft Feel9%

smooth and soft

Soft Skin

its smooth like butter

Cleansing7%+0.59

Cleans well

It's an amazing clean

clean

Return

0.6% Return rate 31% Fixable by listing

Smell45%▆█▇▇██

Awful smell

Unpleasant smell

Strong smell

Advertised Vs Actual Product22%███▇▅▅

The bars do not quite match the listing picture

NOT THE SAME AS IT WAS

not what I expected

Ingredients-Overall7%▄▄▆██▆

Very few ingredients

Bad ingredients

Changed Ingredients

Size-Overall6%▆▄▄█▄▇

Very large bars

Although it looks smaller in person

bigger than I expected

Moist/Dry3%█▁▄▄▇▆

Didn't Find It Moisturizing

I don't think it's that moisturizing

Not moisturizing

FAQ

Common Olive Oil Soap questions

Answered from the same tracked data.