Olive Oil Shampoo

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

7.3%

Market size, estimated

$119Ka year

Peak month

February1.9× the quietest month

Top search term

hair mask packet26K searches a year

Listings sell for $10.02 on average, from $1.95 to $31.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $10.02 that is $3K to $5K a year per listing.

Average price

$10.02under the $15 to $100 sweet spot

Price range

$1.95–$31.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.2%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #359 within Hair Masks. It carries 1,360 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#359in Hair Masks

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,360per listing

Listings tracked

31

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months