olive oil shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.95–$31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,360.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 162K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, olive oil shampoo is a $119K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olive oil shampoo market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $125K–$150K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 3.7%
- Avg brand age
- 65 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
56
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
2%
- Palmer's46%
- HASK39%
- Malibu C9%
- MANE CLUB2%
- Nexxus1%
- SpaLife1%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top olive oil shampoo search terms
- hair mask packet26K/yr
- hask hair mask23K/yr
- palmers hair mask12K/yr
- hair mask packets25K/yr
- deep conditioner packets11K/yr
- hask deep conditioner11K/yr
- deep conditioning hair mask packets8K/yr
- palmers deep conditioner6K/yr
- hair mask pack7K/yr
- conditioner packets5K/yr
Top olive oil shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Amino Bonding Complex Hair Mask Intense Conditioning Masque Pack with Coconut Oil & Vitamin E Heat Protectant Anti Frizz Adds Shine Protects Hair Growth All Hair Types 2.1 oz packette
Palmer's$1.974.6★1,805 rev
Palmers Olive Oil Formula Deep Conditioner Packet 2.1 Ounces
Palmer's$1.954.6★4,077 rev
HASK ARGAN OIL Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6
HASK$12.314.6★1,293 rev
Palmers Hair Mask Rosemary Mint Strengthening Pack 2.1 oz Promotes Stronger Longer Hair Growth Nourishing Hydrating & Protecting Treatment for Anti-Breakage & Softness Adds Shine
Palmer's$2.384.6★56 rev
Palmers Cocoa Butter & Biotin Length Retention Biotin Pack 2.1 Ounce
Palmer's$1.974.5★1,156 rev
Newest
by launch date
Palmers Cocoa Butter Formula Tahitian Vanilla Hydra-Gloss Pack (2.1 Fl Oz) Nourishing Conditioner Treatment with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types
Palmer's$2.22203 rev
Palmers Batana Oil Formula Pro Gro Hair Mask (2.1 Fl Oz) Hydrating & Nourishing Conditioner Treatment with Vitamin E Helps Reduce Shedding Prevent Breakage & Promote Hair Growth
Palmer's$2.4388 rev
HASK Bond Building Rinse-Out Deep Conditioner with Triple Bond Complex & Argan Oil Repairs Damage Softens Adds Moisture Sulfate-Free Cruelty-Free Color-Safe 8 oz
HASK$8.73190 rev
HASK Keratin Smoothing Deep Conditioner Treatment for all hair types color safe gluten free sulfate free paraben free - 8 Fl Oz
HASK$9.23216 rev
HASK Argan Oil Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - 8 Fl Oz
HASK$9.76159 rev
Trending
90-day click momentum
HASK KERATIN Smoothing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6
HASK$12.314.6★
Palmers Cocoa Butter Formula Tahitian Vanilla Hydra-Gloss Pack (2.1 Fl Oz) Nourishing Conditioner Treatment with Vitamin E & Acacia Honey for Shine Smoothness & Frizz Control All Hair Types
Palmer's$2.224.6★
Palmers Hair Mask Rosemary Mint Strengthening Pack 2.1 oz Promotes Stronger Longer Hair Growth Nourishing Hydrating & Protecting Treatment for Anti-Breakage & Softness Adds Shine
Palmer's$2.384.6★
Palmers Batana Oil Formula Pro Gro Hair Mask (2.1 Fl Oz) Hydrating & Nourishing Conditioner Treatment with Vitamin E Helps Reduce Shedding Prevent Breakage & Promote Hair Growth
Palmer's$2.434.6★
HASK ARGAN OIL Repairing Deep Conditioner Treatments for all hair types color safe gluten free sulfate free paraben free - Pack of 6
HASK$12.314.6★
What buyers say about olive oil shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is strong”
“So Soft”
“It leaves your hair soft”
“softens and moisturizes well”
“Price is right”
“Good argan oil product”
“Make my hair soft and smell great and gives my curls an amazing shine”
“Just what I was looking for”
“Works just fine on my color treated hair”
“adds shine”
What buyers complain about
“Not a pleasant smell”
“the water her hard on my hair”
“doesn't moisturize as well”
“The packet was very small”
“It's expensive”
“Didn't even make it feel like it was conditioned”
“its supposed to be thick and creamy”
“my hair has felt greasy/waxy”
“Dont use on colored hair”
“it stinks and made my hard really itchy”
Top return reasons
Common questions
- Is olive oil shampoo profitable to sell on Amazon United States?
- The niche generates $119K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the olive oil shampoo niche?
- 9 brands and 56 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in olive oil shampoo?
- Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.2%.
- When does demand for olive oil shampoo peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the olive oil shampoo niche?
- Listings span $1.95–$31.59; the average listing price is $10.02 (sweet spot $15–$100). The average incumbent carries 1,360 reviews — the moat a new listing must climb.