Is olive oil relaxer profitable to sell on Amazon United States?

The niche generates $104K/yr across 17 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (45/100).

How competitive is the olive oil relaxer niche?

4 brands and 96 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in olive oil relaxer?

Top complaints mined from reviews: Hair Related, Damage/Burn Hair, Smell. The return rate is 0.6%.

When does demand for olive oil relaxer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the olive oil relaxer niche?

Listings span $7.24–$32.64; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.

olive oil relaxer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$16.37

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.24–$32.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,492.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 91K searches

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, olive oil relaxer is a $104K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

olive oil relaxer market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $82K–$98K; units × avg price
Conversion rate: 7.0%
Avg BSR: #24
Page quality: 0%
Prime: 88%
Sponsored: 82%
Out of stock: 0.3%
Avg brand age: 112 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

ORS88%
African Pride7%
SoftSheen4%
Originals by Africa's Best1%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -16.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top olive oil relaxer search terms

olive oil relaxer23K/yr -10.5%6.2% conv.
ors relaxer17K/yr -9.8%5.1% conv.
olive oil hair relaxer12K/yr -23.7%6.8% conv.
olive oil relaxer for black women14K/yr -27.4%6.7% conv.
olive oil perm9K/yr -24.5%7.4% conv.
olive oil perm relaxer7K/yr +3.9%7.3% conv.
ors hair relaxer5K/yr -14.3%5.7% conv.
ors olive oil hair relaxer5K/yr -45.8%5.1% conv.
olive oil relaxer regular728/yr +240.8%3.1% conv.

All search terms

Top olive oil relaxer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Extra Strength

ORS$9.544.7★247 rev

ORS Olive Oil Build-In Protection New Growth No-Lye Hair Relaxer - Extra Strength (Pack of 2)

ORS$17.404.5★1,957 rev

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (2)

ORS$17.754.6★2,693 rev

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer - Extra Strength Kit (Pack of 1)

ORS$15.374.6★907 rev

ORS Olive Oil Professional Creme Relaxer Normal Strength 18.75 Ounces

ORS$15.064.5★584 rev

Newest

by launch date

ORS Olive Oil Built-In Protection Full Application No-Lye Hair Relaxer Normal Strength (Pack of 4)

ORS$32.642,693 rev

1y ago

ORS Olive Oil Built In Protection New Growth No-Lye Hair Relaxer Normal Strength (Pack of 4)

ORS$29.0714 rev

1y ago

ORS Olive Oil Mild Touch Relaxer 60% Lower Chemical No Lye - Mild Strength

ORS$14.5357 rev

3y ago

ORS Olive Oil Build-In Protection New Growth No-Lye Hair Relaxer - Extra Strength (Pack of 2)

ORS$17.401,957 rev

7y ago

ORS Olive Oil Professional Creme Relaxer Normal Strength 18.75 Ounces

ORS$15.06584 rev

7y ago

What buyers say about olive oil relaxer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent Product”

Soft Feel12%

“It feels soft”

Hair Styling8%

“Easy to process my hair excellence results”

Suitability Straight Hair7%

“Of course, it relaxed my hair well”

Value For Money6%

“this was cost effective”

Advertised Vs Actual Product5%

“Works as designed”

Ease Of Use5%

“Easy to use”

Smell3%

“smells good this perm is a good”

Hair Growth3%

“silky hair and lasting relaxation”

Suitability Curly Hair3%

“Easy care for curly hair”

What buyers complain about

Hair Related13%

“not too strong for my hair”

Damage/Burn Hair13%

“It definitely damaged my hair”

Smell12%

“Unpleasant smell”

Functionality-Overall7%

“Hair did not straighten”

Moist/Dry6%

“Didnt really care for step 6, the oil moisturizer”

Color5%

“might turn the grey green”

Size-Overall4%

“how small it is”

Suitability Short Hair4%

“It doesn't work half your hair and relax”

Ingredients-Overall4%

“Its like the processing ingredient was left out”

Leak-Proof4%

“it seemed like the activator is what spilled all over everything”

Top return reasons

Leak-Proof19%

Advertised Vs Actual Product17%

Size-Overall8%

Functionality-Overall6%

Color5%

Damage/Burn Hair4%

Defective Material/Parts4%