Olive Oil Relaxer
FailThe top 5 brands take 100% of clicks, so Olive Oil Relaxer is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $104K/yr91K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 96 sellers
Flapen Score
Olive Oil Relaxer against its category
The dotted line is the Beauty & Personal Care average. Past it, Olive Oil Relaxer is stronger. Inside it, weaker.
Market
The Olive Oil Relaxer market on Amazon at a glance
Shoppers on Amazon United States searched for Olive Oil Relaxer 91K times last year and spent an estimated $104K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $104Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- olive oil relaxer23K searches a year
02 · Price
A sale here is worth $16.37.
Listings sell for $16.37 on average, from $7.24 to $32.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.37 that is $2K to $4K a year per listing.
- Average price
- $16.37inside the $15 to $100 sweet spot
- Price range
- $7.24–$32.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #24 within Hair Perms, Relaxers & Texturizers. It carries 1,493 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 0.3%
- Average rank
- #24in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,493per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 112 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 112 months
Products
Top Olive Oil Relaxer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 27%
- Brand 34%
- Brand 41%
Demand
Olive Oil Relaxer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Olive Oil Relaxer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olive oil relaxer23K/yr
- ors relaxer17K/yr
- olive oil hair relaxer12K/yr
- olive oil relaxer for black women14K/yr
- olive oil perm9K/yr
- olive oil perm relaxer7K/yr
- ors hair relaxer5K/yr
- ors olive oil hair relaxer5K/yr
- olive oil relaxer regular728/yr
Reviews and returns
What reviews say buyers love and hate about Olive Oil Relaxer
We read the reviews and the return reasons for every product selling here.
“not too strong for my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Olive Oil Relaxer questions
Answered from the same tracked data.