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Olive Oil Mousse

Fail

The top 5 brands take 100% of clicks, so Olive Oil Mousse is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$262K/yr187K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
81%top-5 click share · 5 brands · 588 sellers

Flapen Score

Olive Oil Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Olive Oil Mousse is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Oil Mousse 187K times last year and spent an estimated $262K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
14.4%
Market size, estimated
$262Ka year
Peak month
July2.2× the quietest month
Top search term
shea moisture mousse47K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $4.21 to $14.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $9.75 that is $24K to $29K a year per listing.

Average price
$9.75under the $15 to $100 sweet spot
Price range
$4.21–$14.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$24K–$29K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Mousses. It carries 11,784 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#86in Mousses
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
11,784per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Olive Oil Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

588

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 218%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Olive Oil Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Search terms

Top Olive Oil Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shea moisture mousse47K/yr
  • cantu mousse19K/yr
  • olive oil mousse16K/yr
  • cantu wave whip curling mousse13K/yr
  • shea moisture frizz free curl mousse11K/yr
  • ogx mousse11K/yr
  • shea moisture curl mousse12K/yr
  • coconut curls mousse10K/yr
  • shea moisture mousse for curly hair5K/yr
  • hydrating mousse5K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Mousse

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.4%of orders come back
“smells funny”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Olive Oil Mousse questions

Answered from the same tracked data.