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50

olive oil hand soap

Worth a look

Shows low returns (0.4%), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 41Conversion 68Competition 58Returns 98Price range 84Avg price 95Brand share 11Review moat 33Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.92

avg listing price — sweet spot $15–$100

Price range

Great$6.71–$64.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,243.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$43K

$43K/yr · 29K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, olive oil hand soap is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

olive oil hand soap market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$48K–$60K
units × avg price
Conversion rate
6.2%
Avg BSR
#932
Page quality
0%
Prime
94%
Sponsored
64%
Out of stock
2.0%
Avg brand age
77 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

128

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

3%

  • Olivella54%
  • Brittanie's Thyme35%
  • Mrs. MEYER'S2%
  • Cucina2%
  • AnatoliaDaphne2%
  • Panier des Sens1%
  • Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Top olive oil hand soap search terms

  • olive oil hand soap9K/yr
  • olivella9K/yr
  • olivella soap4K/yr
  • brittanies thyme hand soap3K/yr
  • olive oil soap liquid4K/yr
All search terms

Top olive oil hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about olive oil hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Fresh scent”

Quality-Overall9%

“Also, fair price for this quality”

Soft Feel5%

“Soft skin”

Cleansing5%

“It rinses clean”

Value For Money5%

“Worth every penny”

Moist/Dry4%

“great moisturizer”

Lather3%

“the fragrances are very defined lathers well”

Ease Of Cleaning3%

“Cleans well”

Suitability Dry Skin3%

“It has already helped my dry skin”

Advertised Vs Actual Product1%

“Does the job”

What buyers complain about

Smell21%

“Not Fragrance Free”

Dilute/Watery13%

“the soap in this one was very watery”

Advertised Vs Actual Product5%

“That is deceptive marketing”

Value For Money4%

“A waste of my money”

Thickness4%

“other sections are thick”

Quality-Overall4%

“Poor quality control”

Functionality-Overall4%

“Doesn't perform as expected”

Moist/Dry3%

“Slightly drying”

Leak-Proof3%

“Leaked all over my other items in the box”

Allergies3%

“A very big deal in my home because Im allergic to everything”

Top return reasons

Smell33%
Leak-Proof17%
Size-Overall8%
Advertised Vs Actual Product7%
Dilute/Watery4%
Motor Power3%
Ingredients-Overall3%
Value For Money3%
Thickness2%
Functionality-Overall2%

Common questions

Is olive oil hand soap profitable to sell on Amazon United States?
The niche generates $43K/yr across 36 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the olive oil hand soap niche?
10 brands and 128 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in olive oil hand soap?
Top complaints mined from reviews: Smell, Dilute/Watery, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for olive oil hand soap peak?
Demand peaks in Oct–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the olive oil hand soap niche?
Listings span $6.71–$64.61; the average listing price is $23.92 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.