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Olive Oil Hand Soap

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $43K a year here, so Olive Oil Hand Soap is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$43K/yr29K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
50%top-5 click share · 10 brands · 128 sellers

Flapen Score

Olive Oil Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Olive Oil Hand Soap is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil Hand Soap market on Amazon at a glance

Olive Oil Hand Soap is a $43K a year market on Amazon United States, with 29K searches a year. The top 5 brands take 96% of clicks. Demand peaks in Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 29K times a year and 6.2% buy. Search demand moved +12.6% in 90 days, so the market is growing into its $43K a year.

Search volume
29K
Search growth, 90 days
+12.6%
Conversion
6.2%
Market size
$43K

02 · Money

The money is thin.

Shoppers bought 2K to 3K units at $23.92 on average, 0 to 100 per product. Units times price is $48K to $60K a year.

Units sold
2K–3K
Units per product
0–100
Average price
$23.92
Units × price
$48K–$60K

03 · Shelf

Brands here are established.

The average listing ranks #932. 94% of listings ship Prime. 64% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.0% of the time. The average brand has sold here for 77 months.

Average BSR
#932
Prime
94%
Sponsored
64%
Out of stock
2.0%
Average brand age
77 months

Products

Top Olive Oil Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

128

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

3%

  • Olivella54%
  • Brittanie's Thyme35%
  • Mrs. MEYER'S2%
  • Cucina2%
  • AnatoliaDaphne2%
  • Panier des Sens1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Olive Oil Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Olive Oil Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil hand soap9K/yr
  • olivella9K/yr
  • olivella soap4K/yr
  • brittanies thyme hand soap3K/yr
  • olive oil soap liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil Hand Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%+0.72

Not Fragrance Free

Unpleasant smell

awful smell

Dilute/Watery13%−0.09

the soap in this one was very watery

Very watery

Its extremely watery not very concentrated at all

Advertised Vs Actual Product5%−0.02

That is deceptive marketing

FALSE ADVERTISING

it appears nowhere else in the the product description or on the container

Value For Money4%+0.25

A waste of my money

Its pricey

Its not worth the price

Thickness4%−0.02

other sections are thick

Not on the super thick side

Too thick

Love

Smell39%+0.72

Fresh scent

Nice clean smell

FANTASTIC SMELL

Quality-Overall9%+0.23

Also, fair price for this quality

No complaints thus far

Excellent product

Soft Feel5%

Soft skin

my skin feels soft

Makes my skin feel smooth

Cleansing5%+0.55

It rinses clean

Clean

Cleans well

Value For Money5%+0.25

Worth every penny

Good value for the money

GREAT PRICE

Return

0.4% Return rate 18% Fixable by listing

Smell33%▄▆▆█▇▅

Not Fragrance Free

Unpleasant smell

awful smell

Leak-Proof17%▃▆▆▅▅█

Leaked all over my other items in the box

Can the pump leak

the coconut was leaking

Size-Overall8%▃▃▆▄▇█
Advertised Vs Actual Product7%█▄▇▆▅█

That is deceptive marketing

FALSE ADVERTISING

it appears nowhere else in the the product description or on the container

Dilute/Watery4%█▅▂▂▂▂

the soap in this one was very watery

Very watery

Its extremely watery not very concentrated at all

FAQ

Common Olive Oil Hand Soap questions

Answered from the same tracked data.