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Olive Oil for Soap Making

Fail

Demand is soft, at -10.2% this quarter, so Olive Oil for Soap Making is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$87K/yr29K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
74%top-5 click share · 11 brands · 26 sellers

Flapen Score

Olive Oil for Soap Making against its category

The dotted line is the Beauty & Personal Care average. Past it, Olive Oil for Soap Making is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Oil for Soap Making market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Oil for Soap Making 29K times last year and spent an estimated $87K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
9.4%
Market size, estimated
$87Ka year
Peak month
January1.5× the quietest month
Top search term
olive oil for soap making18K searches a year

02 · Price

A sale here is worth $31.41.

Listings sell for $31.41 on average, from $11.81 to $52.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $31.41 that is $3K to $8K a year per listing.

Average price
$31.41inside the $15 to $100 sweet spot
Price range
$11.81–$52.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #819 within Oils. It carries 3,598 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#819in Oils
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,598per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Olive Oil for Soap Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

26

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • Brand 132%
  • Brand 227%
  • Brand 319%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Olive Oil for Soap Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Olive Oil for Soap Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive oil for soap making18K/yr
  • pomace olive oil7K/yr
  • olive oil pomace4K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Oil for Soap Making

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
27%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Unpleasant taste”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Olive Oil for Soap Making questions

Answered from the same tracked data.