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olive oil for soap making

Skip it

Soft demand (-10.2% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 84Competition 21Returns 100Price range 89Avg price 95Brand share 31Review moat 29Quality gap 21

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.41

avg listing price — sweet spot $15–$100

Price range

Great$11.81–$52.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,598.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 29K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, olive oil for soap making is a $87K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

olive oil for soap making market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$63K–$79K
units × avg price
Conversion rate
9.4%
Avg BSR
#819
Page quality
0%
Prime
87%
Sponsored
80%
Out of stock
0.0%
Avg brand age
76 months
Avg seller age
150 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

26

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • velona32%
  • Soapeauty27%
  • Amazon Grocery19%
  • Nature Packaged5%
  • Dr Adorable3%
  • Pompeian3%
  • Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top olive oil for soap making search terms

  • olive oil for soap making18K/yr
  • pomace olive oil7K/yr
  • olive oil pomace4K/yr
All search terms

Top olive oil for soap making products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about olive oil for soap making

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Best Price”

Quality-Overall20%

“Its quality is consistent”

Taste-Overall16%

“Clean taste”

Flavor6%

“Great flavor”

Smell5%

“it was clear good smell good taste”

Oily/Greasy4%

“Healthier oil”

Cooking Instructions4%

“a nice option for cooking”

Health Benefits-Overall2%

“Besides the health benefits it's texture”

Size-Overall2%

“Perfect price and size”

Durability2%

“Reasonable,large,will last a while”

What buyers complain about

Taste-Overall27%

“Unpleasant taste”

Smell17%

“The smell is off putting”

Flavor9%

“It has way too much of a strong of flavor for daily cooking”

Quality-Overall6%

“This oil is very very terrible quality”

Value For Money4%

“Cheaper in grocery store”

Size-Overall4%

“The bottles are too big”

Oily/Greasy4%

“This oil has the worst”

Stale/Rotten/Spoiled3%

“Rancid”

Strength3%

“Flimsy, inadequate plastic bottle”

Advertised Vs Actual Product3%

“This isnt advertised as pure anyway”

Top return reasons

Leak-Proof32%
Size-Overall18%
Value For Money18%
Oily/Greasy9%
Advertised Vs Actual Product7%
Smell5%
Ease Of Use5%
Functionality-Overall5%
Certifications2%

Common questions

Is olive oil for soap making profitable to sell on Amazon United States?
The niche generates $87K/yr across 15 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (44/100).
How competitive is the olive oil for soap making niche?
11 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in olive oil for soap making?
Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
When does demand for olive oil for soap making peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the olive oil for soap making niche?
Listings span $11.81–$52.96; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 3,598 reviews — the moat a new listing must climb.