Olive Oil for Hair

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.

Searches, last 12 months

473K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

5.4%

Market size, estimated

$330Ka year

Peak month

January1.6× the quietest month

Top search term

ors olive oil hair products86K searches a year

Listings sell for $12.94 on average, from $6.00 to $39.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $12.94 that is $6K to $10K a year per listing.

Average price

$12.94under the $15 to $100 sweet spot

Price range

$6.00–$39.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$6K–$10K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #492 within Hair Treatment Oils. It carries 1,453 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

1.1%

Average rank

#492in Hair Treatment Oils

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,453per listing

Listings tracked

45

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months