olive oil for hair
Worth a lookShows low returns (0.4%), but soft demand (-6.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.00–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Market size
Good$330K$330K/yr · 473K searches
Review moat
Good1,453.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, olive oil for hair is a $330K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
olive oil for hair market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $324K–$388K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 1.1%
- Avg brand age
- 71 months
- Avg seller age
- 131 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 flat
Sellers
119
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
9%
- ORS69%
- African Pride7%
- Difeel5%
- De La Cruz4%
- Palmer's3%
- ORS HAIRestore3%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top olive oil for hair search terms
- ors olive oil hair products86K/yr
- olive oil for hair88K/yr
- ors50K/yr
- ors hair products44K/yr
- olive oil hair lotion32K/yr
- olive oil hair29K/yr
- olive oil hair products18K/yr
- ors olive oil18K/yr
- olive oil hair cream13K/yr
- olive oil moisturizer9K/yr
Top olive oil for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ORS Olive Oil Incredibly Rich Moisturizing Hair Lotion with Castor Oil 6 Ounces (Pack of 2)
ORS$11.884.6★327 rev
ORS Olive Oil Fortifying Cream Hair Dress Infused with Castor Oil for Strengthening 6 Ounce (Pack of 2)
ORS$14.914.7★2,560 rev
ORS Olive Oil Incredibly Rich Moisturizing Hair Lotion with Castor Oil 8.5 Ounces (Pack of 3)
ORS$18.324.7★148 rev
ORS Olive Oil Heat Protection Hair Serum with Coconut Oil for Restorative Shine 6 Ounces
ORS$8.074.7★2,489 rev
African Pride Olive Miracle Anti-Breakage Maximum Strengthening Growth Oil 237 ml/8 fl.oz
African Pride$8.284.7★895 rev
Newest
by launch date
ORS Unapologetic Root to Tip Nourishing Hair & Scalp Oil 2 Ounces
ORS$12.9560 rev
ORS Unapologetic Deep Moisture + Strengthening Leave-In Conditioner 8.5 Ounces
ORS$12.1045 rev
ORS Olive Oil Shampoo Conditioner & Hair Lotion for Stronger and Healthier Hair 3 Piece Set
ORS$21.1390 rev
ORS Olive Oil Shampoo & Conditioner with Aloe Vera & Orange Oil for Moisture Strengthen & Restore 2 Piece Set
ORS$12.46278 rev
ORS Olive Oil Fortifying Cream Hair Dress Infused with Castor Oil for Strengthening 6 Ounce (Pack of 2)
ORS$14.912,560 rev
Trending
90-day click momentumORS Unapologetic Deep Moisture + Strengthening Leave-In Conditioner 8.5 Ounces
ORS$12.104.0★
ORS Unapologetic Root to Tip Nourishing Hair & Scalp Oil 2 Ounces
ORS$12.954.6★
ORS Olive Oil Incredibly Rich Moisturizing Hair Lotion with Castor Oil 8.5 Ounces (Pack of 3)
ORS$18.324.7★
ORS Olive Oil Strengthen & Nourish Replenishing Conditioner infused with Sweet Orange Oil for Revitalizing Moisture 12.25 Ounce (Pack of 1)
ORS$8.534.7★
Difeel Premium Natural Hair Oil - Olive Oil 2.5 ounce
Difeel$6.004.6★
What buyers say about olive oil for hair
What buyers praise and complain about, mined from review topics.What buyers love
“Incredible smell”
“Excellent product”
“Super Moisturizing”
“leaves hair soft”
“It is really helping my hair”
“Good Price”
“Perfect for hair”
“adds shine”
“Just as advertised”
“is non-greasy it smells good”
What buyers complain about
“will need a more fit”
“Strong smell”
“Leaking bottle”
“Over price”
“Leaves my hair very oily”
“It made my hair hard”
“Too dry”
“That basically means I really can't use this”
“itchy after using it regularly”
“dont let the picture fool you too”
Top return reasons
Common questions
- Is olive oil for hair profitable to sell on Amazon United States?
- The niche generates $330K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the olive oil for hair niche?
- 14 brands and 119 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in olive oil for hair?
- Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.4%.
- When does demand for olive oil for hair peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the olive oil for hair niche?
- Listings span $6.00–$39.88; the average listing price is $12.94 (sweet spot $15–$100). The average incumbent carries 1,453 reviews — the moat a new listing must climb.