Is olive green nail polish profitable to sell on Amazon United States?

The niche generates $35K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (38/100).

How competitive is the olive green nail polish niche?

11 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in olive green nail polish?

Top complaints mined from reviews: Color, Dilute/Watery, Moist/Dry. The return rate is 0.4%.

When does demand for olive green nail polish peak?

Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the olive green nail polish niche?

Listings span $4.41–$14.40; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 10,662 reviews — the moat a new listing must climb.

olive green nail polish

Skip it

Prices mostly outside the sweet spot ($4.41–$14.40) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay$8.95

avg listing price — sweet spot $15–$100

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Review moat

Bad10,661.97

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 124K searches

Price range

Bad$4.41–$14.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, olive green nail polish is a $35K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

olive green nail polish market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $36K–$45K; units × avg price
Conversion rate: 3.1%
Avg BSR: #309
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 6.3%
Avg brand age: 49 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

OPI55%
essie16%
Sally Hansen7%
beetles Gel Polish6%
REVLON5%
COSMOO4%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top olive green nail polish search terms

olive green nail polish38K/yr +7.3%3.7% conv.
opi green nail polish30K/yr -22.6%2.3% conv.
opi nail polish green16K/yr -5.6%2.9% conv.
olive nail polish12K/yr +10.1%3.1% conv.
opi green11K/yr +0.4%2.1% conv.
army green nail polish9K/yr +24.5%5.1% conv.
green opi nail polish8K/yr -31.0%2.3% conv.
opi green nail polish colors 202313/yr +0.0%0.0% conv.

All search terms

Top olive green nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OPI Nail Lacquer Cargo All Out | Opaque Cool Army Green Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025

OPI$11.994.6★21,489 rev

OPI Nail Lacquer $elf Made | Opaque Bright Green Crme Chip Resistant Nail Polish Your Way Collection

OPI$11.364.6★21,489 rev

essie nail polish ferris of them all collection muted khaki-green nail color with a cream finish win me over 0.46 fl. oz.

essie$6.444.6★4,551 rev

OPI Nail Lacquer Stay Off the Lawn!! | Opaque Dark Green Crme Chip Resistant Nail Polish | Washington DC Collection

OPI$11.394.6★21,489 rev

Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 529 Later Alligator | Emerald Green Nail Color

Sally Hansen$5.854.3★3,866 rev

Newest

by launch date

OPI Nail Lacquer Lime of My Life | Semi-Sheer Neon Lime Green with Silver Shimmer Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection

OPI$11.62262 rev

3mo ago

OPI Infinite Shine Big Apple Green | Opaque Bright Cool Jade Green Crme Long Wear Nail Polish | The New OPIcons Collection | Spring 2026

OPI$13.97248 rev

5mo ago

OPI Nature Strong Sage It for Later | Opaque Soft Cool Light Green Crme Natural Origin Nail Polish LE | Plant Based Vegan Cruelty Free

OPI$12.00277 rev

10mo ago

OPI RapiDry Fir Surely Fast | Opaque Dark Cool Forest Green Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025

OPI$8.86543 rev

10mo ago

OPI Nail Lacquer Cargo All Out | Opaque Cool Army Green Crme Chip Resistant Nail Polish | Whats Your Mani-tude | Fall 2025

OPI$11.9921,489 rev

11mo ago

What buyers say about olive green nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color58%

“Color is pretty”

Quality-Overall6%

“The bottle size is great for the price and quality”

Durability4%

“My daughter is tough on her hands and it lasted over a week so I would say this nail polish is high quality and durable”

Value For Money3%

“Wirth every penny”

Brightness/Shine/Glow3%

“looks great in bright light”

Ease Of Application2%

“The application is super easy too”

Stitch/Finish/Polish2%

“It dries fairly quickly for an air-dry polish, and the finish stays even and glossy”

Coverage2%

“The coverage is excellent”

Soft Feel2%

“Its smooth and easy to apply”

Moist/Dry2%

“It really does dry quickly”

What buyers complain about

Color29%

“The color was not what I expected”

Dilute/Watery7%

“Watery”

Moist/Dry6%

“Does not dry very clumpy”

Product Condition6%

“Not sure if its new or not”

Quality-Overall6%

“Terrible quality kept on peeling and had bubbles”

Thickness3%

“The consistency is thin which is normal”

Stain Resistance3%

“Stained my nails”

Advertised Vs Actual Product3%

“False advertisement”

Ease Of Cleaning3%

“The new one also goes on thinner and messy”

Weight Light2%

“Lighter than expected”

Top return reasons

Color54%

Advertised Vs Actual Product9%

Functionality-Overall4%

Leak-Proof4%

Thickness4%

Moist/Dry3%

Paint Quality3%

Quality-Overall2%

Adhesion/Stickiness2%

Product Condition2%

Common questions

Is olive green nail polish profitable to sell on Amazon United States?: The niche generates $35K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (38/100).
How competitive is the olive green nail polish niche?: 11 brands and 95 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in olive green nail polish?: Top complaints mined from reviews: Color, Dilute/Watery, Moist/Dry. The return rate is 0.4%.
When does demand for olive green nail polish peak?: Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the olive green nail polish niche?: Listings span $4.41–$14.40; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 10,662 reviews — the moat a new listing must climb.