Ole Henriksen Lip Balm

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

1.9%

Market size, estimated

$180Ka year

Peak month

December47.1× the quietest month

Top search term

dior lip balm62K searches a year

Listings sell for $32.65 on average, from $6.80 to $66.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $32.65 that is $0 to $3K a year per listing.

Average price

$32.65inside the $15 to $100 sweet spot

Price range

$6.80–$66.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #844 within Lips. It carries 3,844 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

82%

Out of stock, average day

9.7%

Average rank

#844in Lips

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,844per listing

Listings tracked

39

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months