ole henriksen lip balm
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.65avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.80–$66.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$180K$180K/yr · 283K searches
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,843.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ole henriksen lip balm is a $180K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ole henriksen lip balm market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $196K–$261K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #844
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 62%
- Out of stock
- 9.7%
- Avg brand age
- 57 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
117
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 80%
Open market
2%
- Dior56%
- Clinique16%
- Lancôme15%
- LANEIGE5%
- CHANEL4%
- REVLON2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 47.1×
Top ole henriksen lip balm search terms
- dior lip balm62K/yr
- chanel lip gloss39K/yr
- clinique lip gloss37K/yr
- dior lip glow37K/yr
- lancome lip16K/yr
- dior addict lip maximizer16K/yr
- dior lip maximizer17K/yr
- dior addict lip glow balm6K/yr
- lancome lip balm12K/yr
- dior lip butter5K/yr
Top ole henriksen lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dior Addict Lip Glow by Christian Dior in Sheer Natural Pink
Dior$53.554.5★2,978 rev
Lancme Lip Idle Squalane-12 Butterglow Hydrating Lip Balm Instant Shine 24H Hydration and Buildable Color for Smooth & Moisturized Lips - 10 Pink H LA LA
Lancôme$26.544.5★1,689 rev
Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$41.394.6★1,545 rev
Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz
Dior$50.234.5★2,978 rev
Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106
Dior$22.413.0★90 rev
Newest
by launch date
DIOR Lip Glow Color Reviver Balm # 063 Pink Lilac 3.2 g / 0.11 Oz (NEW NO BOX/NEVER USED/NO BOX AS SHOWN)
Dior$29.2611 rev
Dior Addict Lip Glow - 038 Soft Nude by Christian Dior for Women - 0.11 oz Lip Balm
Dior$44.0420 rev
Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush
Clinique$22.65899 rev
REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 002 Pink Flip 0.11 oz
REVLON$8.546,487 rev
Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106
Dior$22.4190 rev
Trending
90-day click momentum
Dior Addict Lip Glow Balm 015 Cherry Red Lipstick 0.11oz
Dior$45.484.5★
Dior Addict Lip Maximizer - 018 Intense Spice by Christian Dior for Women - 0.2 oz Lip Gloss
Dior$41.764.6★
Dior Addict Lip Glow - 038 Soft Nude by Christian Dior for Women - 0.11 oz Lip Balm
Dior$44.044.9★
Christian Dior Dior Addict Lip Glow - 012 Rosewood Lip Balm Women 0.11 oz
Dior$46.114.5★
Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz
Dior$50.234.5★
What buyers say about ole henriksen lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“The color is pretty”
“Super hydrating”
“Goes on smooth”
“The quality is silky, smooth and I never go anywhere without it”
“Great smell”
“Definitely worth the price”
“lots of shine”
“Easily applicable”
“stays on well throughout the day”
“As advertised”
What buyers complain about
“Terrible color”
“Kind of expensive”
“Very dry”
“Breaks off easily”
“Very unpleasant scent”
“Small tube”
“sticky junk”
“Cheap product”
“Mine came already used”
“It goes on thick and gloppy”
Top return reasons
Common questions
- Is ole henriksen lip balm profitable to sell on Amazon United States?
- The niche generates $180K/yr across 39 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the ole henriksen lip balm niche?
- 8 brands and 117 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in ole henriksen lip balm?
- Top complaints mined from reviews: Color, Value For Money, Moist/Dry. The return rate is 1.1%.
- When does demand for ole henriksen lip balm peak?
- Demand peaks in Nov–Dec; the busiest month runs 47.1× the quietest.
- What does it cost to enter the ole henriksen lip balm niche?
- Listings span $6.80–$66.32; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 3,844 reviews — the moat a new listing must climb.