Old Spice Face Wash

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+19.2%

Conversion, latest week

8.1%

Market size, estimated

$99Ka year

Top search term

kiehls travel size15K searches a year

Listings sell for $25.74 on average, from $6.66 to $61.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.74 that is $0 to $3K a year per listing.

Average price

$25.74inside the $15 to $100 sweet spot

Price range

$6.66–$61.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #190 within Cleansers. It carries 2,788 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#190in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,788per listing

Listings tracked

44

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

72 months