Is old spice face wash profitable to sell on Amazon United States?

The niche generates $99K/yr across 44 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the old spice face wash niche?

14 brands and 59 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in old spice face wash?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.

What does it cost to enter the old spice face wash niche?

Listings span $6.66–$61.90; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.

old spice face wash

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.74

avg listing price — sweet spot $15–$100

Price range

Great$6.66–$61.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+19.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,788.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 48K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, old spice face wash is a $99K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

old spice face wash market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $103K–$129K; units × avg price
Conversion rate: 8.1%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 9.5%
Avg brand age: 72 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 81%

Open market

Jack Black53%
Kiehl's29%
Kiehls6%
Harry's2%
NIVEA MEN1%
HIMS & HERS1%
Open — no brand owns it (8 brands, 7%)

Top old spice face wash search terms

kiehls travel size15K/yr +25.0%4.6% conv.
jack black travel size9K/yr +18.9%10.8% conv.
jack black travel kit6K/yr +31.2%9.4% conv.
kiehls travel5K/yr +15.0%3.5% conv.
mens travel face wash3K/yr +25.6%8.8% conv.
jack black travel4K/yr +4.8%8.6% conv.
old spice face wash3K/yr +12.6%2.6% conv.
organic face wash for men3K/yr -5.9%3.6% conv.

All search terms

Top old spice face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jack Black - Variety Kit Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size (4-Pack)

Jack Black$11.454.6★166 rev

Jack Black Jetsetter Gift Sets for Men Gifts for Men Dad Gifts

Jack Black$57.154.8★97 rev

Jack Black Skin Saviors Set for Men Face Scrub Facial Cleanser Face Moisturizer Lip Balm Mens Skin Care Kit Mens Skincare Gift Set

Jack Black$35.154.6★3,044 rev

Kiehls Travel Size Skincare Routine Gift Set $77 Value Includes TSA Approved Mini Face Wash Moisturizer Eye Cream and Body Lotion Full Body Set for All Skin Types

Kiehl's$48.804.9★41 rev

Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free

Kiehls$13.824.7★2,857 rev

Newest

by launch date

Kiehls Travel Size Skincare Routine Gift Set $77 Value Includes TSA Approved Mini Face Wash Moisturizer Eye Cream and Body Lotion Full Body Set for All Skin Types

Kiehl's$48.8041 rev

6mo ago

Kiehls Mens Skincare Routine and Shaving Kit Gift Set $92 Value Includes Face Wash Shaving Cream After Shave and Moisturizer Grooming Gift Set formulated for all Skin Types

Kiehl's$61.9030 rev

6mo ago

Jack Black - Variety Kit Body & Hair Cleanser Collection Set for Men - Mens Body Wash Travel Size (4-Pack)

Jack Black$11.45166 rev

11mo ago

Jack Black Three You Need Shave Essentials Set for Men Face Scrub After Shave Cooling Gel Shave Lather Mens Skin Care Kit Mens Skincare Gift Set

Jack Black$39.1057 rev

1y ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials

Harry's$8.852,970 rev

1y ago

What buyers say about old spice face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Lasting fragrance”

Cleansing11%

“Good cleanser”

Moist/Dry10%

“Great moisturizer”

Quality-Overall9%

“Excellent product”

Soft Feel7%

“Gentle on skin”

Suitability Combination Skin6%

“works really well on my combination skin”

Suitability Dry Skin5%

“Helps with dry skin”

Value For Money4%

“Good for the price”

Lather2%

“This cleanser lathers nicely”

Ease Of Cleaning2%

“- great cleaning”

What buyers complain about

Smell14%

“has an overpowering scent”

Value For Money9%

“Really expensive”

Allergies5%

“Causes irritation”

Moist/Dry4%

“Not Very Moisturizing for Me”

Size-Overall4%

“The container is so small for the price”

Lather3%

“lackluster lather”

Skin Health3%

“Fake Product - Burns Skin”

Leak-Proof2%

“leaked inside the box”

Oily/Greasy2%

“a little greasy”

Advertised Vs Actual Product2%

“Product description wrong”

Top return reasons

Size-Overall19%

Smell14%

Advertised Vs Actual Product12%

Value For Money9%

Leak-Proof6%

Moist/Dry5%

Functionality-Overall4%

Motor Power3%

Oily/Greasy3%

Product Condition3%

Common questions

Is old spice face wash profitable to sell on Amazon United States?: The niche generates $99K/yr across 44 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the old spice face wash niche?: 14 brands and 59 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in old spice face wash?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.
What does it cost to enter the old spice face wash niche?: Listings span $6.66–$61.90; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.