Old Spice Face Wash

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

48K

Growth, 90 days vs prior 90

+19.2%

Conversion, latest week

8.1%

Market size, estimated

$99Ka year

Top search term

kiehls travel size15K searches a year

Listings sell for $25.74 on average, from $6.66 to $61.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.74 that is $0 to $3K a year per listing.

Average price

$25.74inside the $15 to $100 sweet spot

Price range

$6.66–$61.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #190 within Cleansers. It carries 2,788 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#190in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,788per listing

Listings tracked

44

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

72 months