Old Spice Cologne for Men

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

634K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

12.7%

Market size, estimated

$1.3Ma year

Peak month

December1.8× the quietest month

Top search term

old spice cologne124K searches a year

Listings sell for $16.00 on average, from $3.22 to $49.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $16.00 that is $40K to $48K a year per listing.

Average price

$16.00inside the $15 to $100 sweet spot

Price range

$3.22–$49.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$40K–$48K

Returns

0.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Men's. It carries 3,313 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#85in Men's

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,313per listing

Listings tracked

34

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

95 months