old spice cologne for men
Launch itA $1.3M/yr market growing +3.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 634K searches
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Great$3.22–$49.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,313.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, old spice cologne for men is a $1.3M/yr Amazon United States market (634K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
old spice cologne for men market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
100
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
0%
- Old Spice56%
- Aqua Velva20%
- Proraso16%
- Gillette5%
- Generic2%
- Brut1%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +3.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top old spice cologne for men search terms
- old spice cologne124K/yr
- old spice aftershave66K/yr
- old spice cologne for men77K/yr
- aqua velva ice blue40K/yr
- proraso aftershave58K/yr
- aqua velva34K/yr
- old spice aftershave for men65K/yr
- old spice after shave27K/yr
- gillette after shave24K/yr
- gillette after shave lotion10K/yr
Top old spice cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice Classic After Shave for Men 4.25 oz
Old Spice$12.574.5★12,274 rev
Old Spice Classic 4.25 oz
Old Spice$11.554.5★12,274 rev
Aqua Velva After Shave Classic Ice Blue Soothes Cools and Refreshes Skin 7 Ounce
Aqua Velva$5.124.7★9,564 rev
Old Spice Classic After Shave 4.25 Ounce (125ml) (2 Pack)
Old Spice$19.694.6★2,949 rev
Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz
Proraso$13.504.6★14,532 rev
Newest
by launch date
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.97130 rev
Old Spice Cologne for Men Premium & Pairable Fragrance Spray Obscure Ocean with Coastal Citrus & Cedarwood Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz
Old Spice$49.7731 rev
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Velvet Sage + Driftwood Scent 3.8 oz
Old Spice$12.9791 rev
Old Spice Cologne for Men Premium & Pairable Fragrance Spray Forbidden Woods with Spiced Oud + Amber Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz
Old Spice$46.49100 rev
Sweebag Bag strong and waterproof with OldSSpice Cologne Classic 4.25 Fl oz Spray Original Scent
Generic$17.70122 rev
Trending
90-day click momentumOld Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.974.6★
Old Spice Cologne for Men Premium & Pairable Fragrance Spray Obscure Ocean with Coastal Citrus & Cedarwood Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz
Old Spice$49.774.8★
Aqua Velva Classic Ice Blue Cooling After Shave 3.5 OZ
Aqua Velva$7.894.4★
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Velvet Sage + Driftwood Scent 3.8 oz
Old Spice$12.974.4★
Old Spice Cologne for Men Premium & Pairable Fragrance Spray Forbidden Woods with Spiced Oud + Amber Signature Scent Masculine & Sophisticated for Day & Night Wear Eau de Cologne 3.4 fl oz
Old Spice$46.494.4★
What buyers say about old spice cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh fragrance”
“Fair price”
“Excellent product”
“Just what I wanted”
“- Excellent longevity”
“Goes on smooth”
“easy to use”
“I do feel clean”
“Makes my skin feel good”
“The size is nice”
What buyers complain about
“Awful smell”
“Expensive”
“small bottels”
“This one really falls short”
“Arrived leaking”
“Too expensive for low quality”
“just have sensitive allergies to some”
“lackluster lather”
“Not As Advertised”
“Weak”
Top return reasons
Common questions
- Is old spice cologne for men profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 34 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Launch it (59/100).
- How competitive is the old spice cologne for men niche?
- 6 brands and 100 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in old spice cologne for men?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for old spice cologne for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the old spice cologne for men niche?
- Listings span $3.22–$49.77; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 3,313 reviews — the moat a new listing must climb.