olay regenerist micro-sculpting cream face moisturizer
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Price range
Great$9.80–$57.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$420K$420K/yr · 257K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,772.8avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, olay regenerist micro-sculpting cream face moisturizer is a $420K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
olay regenerist micro-sculpting cream face moisturizer market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $516K–$619K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #398
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.4%
- Avg brand age
- 68 months
- Avg seller age
- 120 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 flat
Sellers
210
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
10%
- No736%
- L'Oreal Paris22%
- CeraVe18%
- La Roche-Posay6%
- Olay4%
- No.74%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +6.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×
Top olay regenerist micro-sculpting cream face moisturizer search terms
- no 7 day cream66K/yr
- loreal sunscreen28K/yr
- day cream with spf24K/yr
- cerave day cream26K/yr
- loreal sunscreen for face13K/yr
- best anti aging moisturizer with spf8K/yr
- face moisturizer with spf 307K/yr
- loreal uv defender spf 5010K/yr
- anti aging moisturizer with spf7K/yr
- day moisturizer for face with spf7K/yr
Top olay regenerist micro-sculpting cream face moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
No7 Protect & Perfect Intense Advanced Fragrance-Free Day Cream SPF 30 - Anti-Aging Facial Moisturizer with Anti-Wrinkle Technology - Hydrating Hyaluronic Acid Cream for Radiant Youthful Skin (50ml)
No7$19.314.7★3,617 rev
CeraVe Anti-Aging Face Cream SPF 30 Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides 1.76 oz
CeraVe$22.144.4★11,063 rev
LOral Paris Sunscreen Lightweight Matte Sunscreen For Oily Skin UVA & UVB Protection With SPF 50 PA+++ Matte & Fresh UV Defender Serum Protector 50 ml
L'Oreal Paris$20.764.3★417 rev
No7 Lift & Luminate Triple Action Day Cream - Anti-Aging Face Cream SPF 30 Hyaluronic Acid & Vitamin C - Visibly Firms Skin for Healthy Looking Radiance - Suitable for Sensitive Skin (1.69 Fl Oz)
No7$21.284.6★7,270 rev
CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce
CeraVe$14.474.5★97,878 rev
Newest
by launch date
LOreal Paris Bright Reveal Vitamin C Glow Moisturizer Supercharged Facial Moisturizer to Brighten Skin Even Tone and Hydrate for 72HRs Includes SPF 50 Sample
L'Oreal Paris$19.06199 rev
CeraVe Anti-Aging Face Cream SPF 30 Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides 1.76 oz
CeraVe$22.1411,063 rev
Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz
Olay$31.634,716 rev
LOreal Paris Revitalift Triple Power Face and Neck Moisturizer Anti Aging Face Cream with Broad Spectrum SPF 30 Pro-Retinol Hyaluronic Acid and Vitamin C 1 Kit
L'Oreal Paris$32.7650,649 rev
LOreal Paris Collagen Moisture Filler Face Cream with Broad Spectrum SPF 30 Anti-Aging Moisturizer and Daily Sunscreen Includes Face Serum Sample
L'Oreal Paris$13.61632 rev
Trending
90-day click momentumNo7 Protect & Perfect Intense Advanced Fragrance-Free Day Cream SPF 30 - Anti-Aging Facial Moisturizer with Anti-Wrinkle Technology - Hydrating Hyaluronic Acid Cream for Radiant Youthful Skin (50ml)
No7$19.314.7★
LOreal Paris Bright Reveal Vitamin C Glow Moisturizer Supercharged Facial Moisturizer to Brighten Skin Even Tone and Hydrate for 72HRs Includes SPF 50 Sample
L'Oreal Paris$19.064.3★
Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz
Olay$31.634.5★
LOreal Paris Revitalift Triple Power Face and Neck Moisturizer Anti Aging Face Cream with Broad Spectrum SPF 30 Pro-Retinol Hyaluronic Acid and Vitamin C 1 Kit
L'Oreal Paris$32.764.5★
LOreal Paris Collagen Moisture Filler Face Cream with Broad Spectrum SPF 30 Anti-Aging Moisturizer and Daily Sunscreen Includes Face Serum Sample
L'Oreal Paris$13.614.5★
What buyers say about olay regenerist micro-sculpting cream face moisturizer
What buyers praise and complain about, mined from review topics.What buyers love
“dries well”
“Excellent Product”
“Leaves skin soft”
“Great for Sensitive skin”
“Money well spent”
“Good for dry skin”
“clean smell”
“Great lightweight”
“absorbs into the skin”
“As advertised”
What buyers complain about
“Very irritating”
“NOT fragrance free”
“Not very moisturizing”
“So thick”
“Expensive”
“BURNED MY SKIN”
“its greasy”
“Not effective”
“Not for Dry Skin”
“Pump Broken”
Top return reasons
Common questions
- Is olay regenerist micro-sculpting cream face moisturizer profitable to sell on Amazon United States?
- The niche generates $420K/yr across 46 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the olay regenerist micro-sculpting cream face moisturizer niche?
- 12 brands and 210 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in olay regenerist micro-sculpting cream face moisturizer?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.6%.
- When does demand for olay regenerist micro-sculpting cream face moisturizer peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 5.6× the quietest.
- What does it cost to enter the olay regenerist micro-sculpting cream face moisturizer niche?
- Listings span $9.80–$57.00; the average listing price is $20.62 (sweet spot $15–$100). The average incumbent carries 11,773 reviews — the moat a new listing must climb.