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Olay Regenerist Micro-sculpting Cream Face Moisturizer

Maybe

Returns run at only 0.6% of orders. But the average product has 11,773 reviews to catch up to, so Olay Regenerist Micro-sculpting Cream Face Moisturizer is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$420K/yr257K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
35%top-5 click share · 12 brands · 210 sellers

Flapen Score

Olay Regenerist Micro-sculpting Cream Face Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Olay Regenerist Micro-sculpting Cream Face Moisturizer is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olay Regenerist Micro-sculpting Cream Face Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Olay Regenerist Micro-sculpting Cream Face Moisturizer 257K times last year and spent an estimated $420K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
7.9%
Market size, estimated
$420Ka year
Peak month
August5.6× the quietest month
Top search term
no 7 day cream66K searches a year

02 · Price

A sale here is worth $20.62.

Listings sell for $20.62 on average, from $9.80 to $57.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $20.62 that is $10K to $15K a year per listing.

Average price
$20.62inside the $15 to $100 sweet spot
Price range
$9.80–$57.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #398 within Face Moisturizers. It carries 11,773 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#398in Face Moisturizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
11,773per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
68 months

Products

Top Olay Regenerist Micro-sculpting Cream Face Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$13K$25K$38K$50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

210

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

10%

  • No736%
  • L'Oreal Paris22%
  • CeraVe18%
  • La Roche-Posay6%
  • Olay4%
  • No.74%
  • Open — no brand owns it (6 brands, 10%)

Demand

Olay Regenerist Micro-sculpting Cream Face Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Olay Regenerist Micro-sculpting Cream Face Moisturizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no 7 day cream66K/yr
  • loreal sunscreen28K/yr
  • day cream with spf24K/yr
  • cerave day cream26K/yr
  • loreal sunscreen for face13K/yr
  • best anti aging moisturizer with spf8K/yr
  • face moisturizer with spf 307K/yr
  • loreal uv defender spf 5010K/yr
  • anti aging moisturizer with spf7K/yr
  • day moisturizer for face with spf7K/yr

Reviews and returns

What reviews say buyers love and hate about Olay Regenerist Micro-sculpting Cream Face Moisturizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies11%−0.08

Very irritating

Allergic Reaction

Skin irritation

Smell8%−0.04

NOT fragrance free

Bad chemical smell

Awful scent

Moist/Dry8%+0.90

Not very moisturizing

Very dry

Not moisturizing

Thickness4%−0.02

So thick

It goes on thick

This is much thicker than I expected

Value For Money4%+0.29

Expensive

Not worth the price

too expensive

Love

Moist/Dry20%+0.90

dries well

Dries quickly

Quick drying

Quality-Overall12%+0.85

Excellent Product

great quality and easy on the wallet

Very good lotion

Soft Feel10%

Leaves skin soft

Smooth and creamy

Goes on smooth

Suitability Combination Skin9%+0.74

Great for Sensitive skin

Good for your skin

Great for my skin

Value For Money6%+0.29

Money well spent

Excellent value

good value

Return

0.6% Return rate 22% Fixable by listing

Advertised Vs Actual Product9%█▇▇▇█▇
Motor Power9%█▇█▇▇▅

Pump Broken

Bad pump

Pump didnt work

Moist/Dry8%▇█▇▆▇▆

Not very moisturizing

Very dry

Not moisturizing

Smell8%▇█▇▇▇▇

NOT fragrance free

Bad chemical smell

Awful scent

Product Condition7%▆▇▇▅▆█

FAQ

Common Olay Regenerist Micro-sculpting Cream Face Moisturizer questions

Answered from the same tracked data.