Is olay hand soap profitable to sell on Amazon United States?

The niche generates $85K/yr across 11 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Skip it (42/100).

How competitive is the olay hand soap niche?

4 brands and 26 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in olay hand soap?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.1%.

What does it cost to enter the olay hand soap niche?

Listings span $8.56–$56.16; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 904 reviews — the moat a new listing must climb.

olay hand soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Price range

Great$8.56–$56.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good903.73

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$85K

$85K/yr · 41K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, olay hand soap is a $85K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

olay hand soap market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $93K–$112K; units × avg price
Conversion rate: 11.1%
Avg BSR: #1,121
Page quality: 0%
Prime: 55%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

McKesson89%
Atrilly6%
Clorox3%
Mölnlycke2%

Demand

Weekly Amazon search volume, last 26 weeks — +1.1% search growth over the last 90 days.

Open Trend

Top olay hand soap search terms

antimicrobial hand soap12K/yr -6.3%3.6% conv.
mckesson antimicrobial lotion soap6K/yr +5.1%14.3% conv.
mckesson hand soap6K/yr +0.8%11.2% conv.
mckesson soap6K/yr +7.5%11.7% conv.
hospital grade hand soap5K/yr +13.9%3.3% conv.
mckesson antibacterial soap3K/yr +1.2%11.0% conv.
medical grade hand soap3K/yr -8.3%5.3% conv.

All search terms

Top olay hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap

McKesson$11.074.7★1,614 rev

McKesson Antimicrobial Lotion Hand Soap with Aloe 1 Gallon Refill Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap

McKesson$27.414.7★1,614 rev

McKesson Antibacterial Liquid Hand Soap 18 oz [Pack of 1] Pump Bottle Clean Scent

McKesson$11.284.6★155 rev

McKesson Antibacterial Liquid Hand Soap 1 Gallon [Pack of 1] Refill Clean Scent

McKesson$23.874.5★328 rev

Antimicrobial Soap Medi-Stat - Item Number 6000033EA

Atrilly$15.854.6★485 rev

Newest

by launch date

Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG

Mölnlycke$11.613,389 rev

2y ago

Clorox Healthcare AloeGuard Antimicrobial Liquid Hand Soap with Pump Triclosan-Free Infused with Aloe Vera and Vitamin E Gentle and Moisturizing FDA Registered 18 Fl Oz

Clorox$16.78349 rev

5y ago

McKesson Antimicrobial Lotion Hand Soap with Aloe 8 oz Pump Bottle [Pack of 1] - Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap

McKesson$8.5640 rev

7y ago

McKesson Antimicrobial Lotion Hand Soap with Aloe 18 oz Pump Bottle [Pack of 12] - Bulk Herbal Scent Keeps Hands Clean and Moisturized Medical-Grade Soap

McKesson$56.161,614 rev

9y ago

Antimicrobial Soap Medi-Stat - Item Number 6000033EA

Atrilly$15.85485 rev

9y ago

What buyers say about olay hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Love the scent”

Quality-Overall11%

“Excellent product”

Efficiency9%

“Effective”

Advertised Vs Actual Product9%

“As advertised and expected”

Value For Money8%

“Good deal”

Cleansing8%

“Love this cleanser”

Ease Of Use6%

“Easy To Use”

Ease Of Cleaning5%

“Clean is good every you go”

Moist/Dry3%

“They DO NOT dry the skin- quite the opposite”

Soft Feel3%

“Gentle on skin”

What buyers complain about

Smell19%

“The scent is very clinical”

Moist/Dry15%

“Did not moisturize the skin very well”

Allergies12%

“I was afraid it would irritate my skin”

Skin Health6%

“my son who has bad acne”

Lather4%

“No lather”

Jamming/Clogging3%

“Ok for single use then nozzle clogs up”

Side Effects3%

“My cousin age 38 died early last year from a boil when pus reached his blood stream”

Advertised Vs Actual Product3%

“Not as described”

Functionality-Overall3%

“Good product however this pump didn't work and so it didn't suds up”

Value For Money2%

“Its not as cheap as a bar of soap”

Top return reasons

Smell47%

Leak-Proof14%

Advertised Vs Actual Product12%

Motor Power9%

Moist/Dry6%

Skin Health4%

Dilute/Watery2%